There are a few things that can make me turn on my heel and walk out of a shop: commercials on radio stations and corny holiday music. I’m talking about your generic version of “Santa Claus Is Coming to Town”

One of my favorite holiday traditions is a night-before-Thanksgiving dinner at a beloved Chinese restaurant with a big ol’ group of friends. Not only is it a welcome break from preparing a huge meal for the next day, but it’s

Mailing out formal invitations is a great way to promote business events such as workshops, seminars, conferences or fundraisers. Printed invitations can communicate the level of credibility, authority and professionalism tied into your event and make guests feel special.

Fall feels like it just got here, yet if you don’t take advantage of the season as soon as possible, you’ll seem left behind when all the wintry holiday stuff comes out just after Thanksgiving. Now is your opportunity to

It may seem like branding is only of concern to those behemoth companies such as Pepsi or Nike, who can afford to focus on the hazy concept of “the brand,” which falls somewhere between marketing and advertising.

But you don’t need

I cannot get enough of Halloween. I love hosting pumpkin-carving parties, visiting haunted houses and coming up with a great costume. And those are things your business can do, too. Taking advantage of Halloween is not only fun but can

If you’re frightfully late getting started on Halloween planning, then here are some easy tips to take advantage of the holiday.

Hand out treat bags. Wrap up some miniature candy in a few layers of black and orange tissue paper, tie it

There’s a fine line when it comes to using humorous copy and images in marketing. Sometimes a funny promotion can work wonders and other times, what you and your colleagues thought was hilarious will fall flat on its face with

If you own or operate a small business, sending out direct-marketing mailings targeted and tailored to local residents is a great technique to reach potential customers.

The mailing list, copy, offer and design can all be instrumental in addressing a local

Article marketing is a great way to promote yourself as an expert online and help forge connections with potential clients.

Here’s how article marketing works. First, you write a few articles in an area of expertise. For example, you could write