One of the most important tools in your graphic design arsenal is a good portfolio. This is the best of the best of all the work you’ve done for clients, school and practice. But what’s all that work worth if

There are certain items in a company’s printed materials that are taken for granted. You design them with your logo and contact information and leave them at that. But a lot of branded material is a missed promotion opportunity. Here

If you love Photoshop, you’ll love it even more after learning the techniques in these tutorials:

New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

Are you in the midst of a job hunt? Don’t forget the importance of an outstanding cover letter. Here are a few points to consider:

Ad budgets are slashed and there are layoffs at ad agencies. It is still a good time to be a freelancer in a bad economy. The spending for ad is down. That is where the freelance copywriter comes in.

If you’re a graphic designer, you know you need an online portfolio. You probably have one already. And if you don’t, you can always find free Flash, JavaScript and plug-ins for popular CMS systems such as Wordpress, Joomla! and others.

Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of tasks that productivity software can automate or otherwise make more efficient.

Wish you could hire a celebrity to promote for you? I’ll do you one better — instead of paying someone to do it for you, you can become your own celebrity and do it yourself.

Some marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually the perfect time to market.

In the summer, people are happier. When people are happier, they