One of the most important tools in your graphic design arsenal is a good portfolio. This is the best of the best of all the work you’ve done for clients, school and practice. But what’s all that work worth if

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There are certain items in a company’s printed materials that are taken for granted. You design them with your logo and contact information and leave them at that. But a lot of branded material is a missed promotion opportunity. Here

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If you love Photoshop, you’ll love it even more after learning the techniques in these tutorials:

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New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

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Are you in the midst of a job hunt? Don’t forget the importance of an outstanding cover letter. Here are a few points to consider:

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Ad budgets are slashed and there are layoffs at ad agencies. It is still a good time to be a freelancer in a bad economy. The spending for ad is down. That is where the freelance copywriter comes in.

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If you’re a graphic designer, you know you need an online portfolio. You probably have one already. And if you don’t, you can always find free Flash, JavaScript and plug-ins for popular CMS systems such as Wordpress, Joomla! and others.

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Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of tasks that productivity software can automate or otherwise make more efficient.

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Wish you could hire a celebrity to promote for you? I’ll do you one better — instead of paying someone to do it for you, you can become your own celebrity and do it yourself.

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Some marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually the perfect time to market.

In the summer, people are happier. When people are happier, they

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