Wish you could hire a celebrity to promote for you? I’ll do you one better — instead of paying someone to do it for you, you can become your own celebrity and do it yourself.

Some marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually the perfect time to market.

In the summer, people are happier. When people are happier, they

Many firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk and Guru. Whether you’re a graphic designer, web developer, writer or marketer, a large pool of potential

Do you really need to go to design school?  The answer is... maybe.

Do you really need to go to design school? The answer is… maybe.

Let’s face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are very talented and

In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others will not. What will be the factor that makes the difference? A realistic vision of

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s always frazzled — on the lookout for new clients and desperate to make ends meet.