Most people don’t think of Thanksgiving as a consumer holiday in the same way as Christmas. There’s just something more relaxed and comfortable about Thanksgiving, where the focus is on food and family and not on finding the perfect gift.

For

If you own or operate a small business, sending out direct-marketing mailings targeted and tailored to local residents is a great technique to reach potential customers.

The mailing list, copy, offer and design can all be instrumental in addressing a local

In today’s world of online marketing, printed promotions may seem out of date, but they still work – sometimes even better than e-mail.

The e-mail inbox is over-saturated. Between personal and business messages, subscriber newsletters and – of course – SPAM,

New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of tasks that productivity software can automate or otherwise make more efficient.

Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch the better chance they have of converting the most customers. This is not effective marketing.