©2010 PsPrint Blog. All Rights Reserved.

Shameless marketing isn’t exclusive to scam artists by any means — the most trusted companies in the world practice shameless marketing tactics. Shameless marketing simply means promoting yourself unabashedly. You contend that you are the best company to provide a product or service, and you’re not afraid to say it. Isn’t that what every advertisement every created is trying to do?

Shameless marketing is more than confidence — it’s a willingness to push the competition to the edge, to be a bully in your market. That doesn’t mean you bully your customers, but if you’re a marketer it is your job to beat the competition by any (ethical) means available.

You can be the best, but nobody will care if they don’t know. Shameless marketing leads to success. Hold the publicity stunts.

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©2010 PsPrint Blog. All Rights Reserved.

Instead of trying to capture everyone, you should write your pitch and design your materials for just one customer. This helps you tailor your sales materials — whether they be brochures, postcards, websites, e-mails or something else — to the perfect customer who is ready to buy.

Start by defining who your perfect customer is and giving that customer a name — we’ll call her Jane. If you know what Jane is looking for in a product, where Jane lives, what Jane makes, what Jane’s values are, and other demographic information it becomes easier to succinctly sum up the portion of your pitch that Jane is likely to respond to. Sure, you have other customers, but your goal is to target a specific customer type and giving your perfect customer a name helps you refine your pitch on a personal level. Other customers will still appreciate your pitch, and you can refine other materials to speak to them.

Amateur designers often load their designs with graphics and images that are more distracting than facilitating. Amateur copywriters pack line after line of features and benefits into their copy. On the other hand, seasoned professionals tend to keep it short and sweet.

While long copy sales letters and web pages do have a place, short pitches work best in most applications. Google once conducted a study to see whether long or short copy performed better, and found that short copy won out by a long shot. Why do you think Google’s pages are so sparse?

Being concise doesn’t mean you can’t make an impression — quite the opposite, in fact. Since you’re forced to write and design “light,” you have to find a way to say more with fewer words and to evoke emotions with fewer graphics. That’s why great taglines are more powerful than paragraphs, and a single image is more meaningful than a collage.

Examine your sales materials. What happens if you delete your first paragraph, or paraphrase it into a short headline?

©2010 PsPrint Blog. All Rights Reserved.

The two questions that are on the minds of many people who own websites are: what website marketing services do I need; and which company is best for me? Hopefully this article will help you figure out those answers so that you can get the most for your money.

Website marketing services

Quite a few website owners know a little something about website marketing, but not enough to get top 10 rankings in the search engines. This is why they turn to website marketing services. In order to get all of the website marketing services that you need, you will have to do a lot of exhausting research. There are literally thousands of website marketing services on the internet to choose from. “What website marketing services do I need?” you are asking yourself. You should start with these:

1. Article writing and submissions

2. Directory submissions

3. Press release writing and submissions

4. E-mail marketing

These are the simplest ways to build links for the search engines and get your company’s name and products in front of potential customers. The problem is that you need thousands of these links to rank well. That is where website marketing services come in. For a minimal fee they will submit your website and article to a set number of directories to build these links. Let’s face it; it would take you weeks to do what they do in a day. Website marketing services earn their money when they are working for you.

Which of the website marketing services is best for me?

This is really the most exhaustive part of your research. You have to know what services you want first. If you can’t write good copy, then you will need that written before getting started with a website marketing service. Make sure you have done your keyword research. After you have all of your ducks in a row, then look for a site that has been around for awhile and is ranked fairly high. If website marketing services can’t market themselves, how can they market your website? Look for website marketing services that offer a refund if they fail to get your keywords ranked in the time frame they say they will.

Website marketing services are easy enough to find, but finding a good one is the hard part. Having your keyword research and copy ahead of time will speed things up. You may be able to get a better price if the website marketing service doesn’t have to write the copy for you. As with any purchase, be careful, research and look for a money back guarantee. Hopefully this article has put you on the right path.

©2010 PsPrint Blog. All Rights Reserved.

Being your own celebrity isn’t as difficult as you might think, as long as you’re willing to stick your neck out and face the public. You don’t have to pull publicity stunts, push your way into Hollywood or murder someone to gain celebrity status, either.

The first thing you have to do is shed any preconceptions of what a celebrity is. A celebrity is someone highly regarded by a group. That’s it. So while a Hollywood starlet is a celebrity, so is the Nobel Prize-winning astrophysicist a celebrity to the physics community. In many realms, you become a celebrity by first being an expert.

Chances are you’re already an expert in your field, so now all you have to do is make your expertise known so that you can achieve celebrity status. Create viral videos for online distribution, blog extensively on your website and as a guest on others’, write free articles for trade magazines, and give free speeches at businesses, universities and community centers. Host seminars on your topic and invite questions (film these for online distribution). Do these things, and within a few short months you’ll have a portfolio of credibility-generating accomplishments.

Next, you can promote your expertise by writing press releases and sending them to journalists who might interview you or — even better — register with websites that put journalists in touch with experts for interviews and work your press release so it inspires hot topic coverage you can be interviewed for.

Brand your name, and you will brand your products and services. Work to push yourself, and you can become a celebrity who brings more value to your business than any Hollywood personality ever could.

Some notable self-made celebrities:

• Tim Ferriss
• Seth Godin
• Billy Mays
• You… right?

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©2010 PsPrint Blog. All Rights Reserved.

“Eventually” is the enemy.

It is an excuse, a cop-out, an escape from responsibility. When we say we’re eventually going to do something, we’re simply justifying our own laziness.

“Eventually” will get you nowhere. “Action” will. Whatever your goals, act now if you ever want to achieve them. Or it will be too late, and “eventually” will never come.

Act now.

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©2010 PsPrint Blog. All Rights Reserved.