Nearly every entrepreneur is always on the lookout for new marketing avenues, and 2009 has brought a slew of newcomers that create opportunities for you to increase business efficiency and spread the word about your products and services.
Here are three
Turn on the tube late at night and they’re easy to see — lies everywhere. Like the super towel that “Olympic divers use to dry off” or the sandpaper that will keep your legs smooth with just a few swipes
To small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.
Identifying the perfect niche can indeed be like finding a needle in a haystack, but it’s well worth the
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to
I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. Recent economic events serve as proof.
When you’re drafting a design, writing copy, creating ads or
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals of direct mailings.
The success of your direct-mail advertising campaigns is
It can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers. This is good, because you need
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals of direct mailings.
The success of your direct-mail advertising campaigns is
Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you are looking for a template to guide you through the creation process.
A brochure can be
Gip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. If you can spot a scam a mile away, you probably avoid them at all
The PsPrint Blog is a resource for designers, freelancers and small business owners. You'll find valuable advice on setting up print jobs, effective, low-cost printing solutions, creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium.
