A landing page is a Web page with content dedicated to a specific campaign, sales offer, product or service. Marketers try to get prospects to visit a landing page in order to capture more information about the prospects or to

Looking for fresh marketing ideas and commentary on the latest trends and news affecting marketing professionals? Blogs (such as PsPrint’s blog) can be more helpful than regular news sites and publications because they offer fresh ideas, personal perspectives and a

As a marketing director, I send a lot of work out to be written by in-house and freelance writers. Many of them are very good at their jobs and I have no complaints, but some of them are, duh, unprofessional.

In my last post I promised five steps to implementing an SEO and social media marketing attack. Well, here they are:

One way to build SEO and social media programs efficiently is to follow a social media road map:

1. Find the

Now more than ever, company marketers are charged with improving performance with fewer resources and shifting marketing budgets from traditional to digital tactics such as SEO and social media. There are significant benefits from combining search engine optimization and social

You know I love free! One of my pet peeves is blurry pictures. With these great sites, you won’t be on my bad side … lol.