Archive for the 'Business branding strategies' Category

If you’re a small business and you want to get a lot of attendees for a business event – and I mean if you’re really serious about success – then I present you with a challenge: send personalized invitations. You’re

Flyer printing is perfect for marketing to the masses, yet it

Want to make a marketing splash? I recommend giving away free bookmarks. Bookmarks are cheap and easy to produce, yet pack plenty of punch when it comes to getting your company front and center.

Reem Rahim bears the stereotype of the small-business owner of wearing many hats. As co-founder with her brother Ahmed Rahim of Numi, an Oakland, Calif.-based tea company, she is also creative director. The 10-year-old business has grown to about 35

Think about your favorite fast food restaurant, or your favorite cartoon, or your favorite soft drink.

Ronald McDonald as a guns-a-blazin’ bad guy? An Evian-emblazoned blue sky? Welcome to the world of “Logorama.”

Last week I attended a screening of the 2010 Oscar-nominated animated short films. Among them is “Logorama,” directed by the French collective H5. The

Sticker marketing is HUGE. That’s because stickers are easy to design, cheap to print and quick to distribute. Stickers can be plastered everywhere, so they’re seen by a broad audience. If you’ve never created stickers for your business, organization or band before, now’s

There’s something about the Olympics that makes people break away from their normal TV routines to become temporarily obsessed with sports they’d never previously given a thought to – ice dancing?!? – and swell with newfound patriotism. Here are five

It should come as no surprise that three of my favorite posters creatively employ basic poster marketing techniques to sell specific products to targeted audiences:

When I set out to name my top 5 funny Super Bowl commercials of all time, I had no idea how difficult it would be to narrow down so many great advertisements into just five winners. Did you know that