Archive for the 'printed marketing materials' Category

Most people don’t think of Thanksgiving as a consumer holiday in the same way as Christmas. There’s just something more relaxed and comfortable about Thanksgiving, where the focus is on food and family and not on finding the perfect gift.

For

One of my favorite holiday traditions is a night-before-Thanksgiving dinner at a beloved Chinese restaurant with a big ol’ group of friends. Not only is it a welcome break from preparing a huge meal for the next day, but it’s

Mailing out formal invitations is a great way to promote business events such as workshops, seminars, conferences or fundraisers. Printed invitations can communicate the level of credibility, authority and professionalism tied into your event and make guests feel special.

Fall feels like it just got here, yet if you don’t take advantage of the season as soon as possible, you’ll seem left behind when all the wintry holiday stuff comes out just after Thanksgiving. Now is your opportunity to

It may seem like branding is only of concern to those behemoth companies such as Pepsi or Nike, who can afford to focus on the hazy concept of “the brand,” which falls somewhere between marketing and advertising.

But you don’t need

With every format, from envelopes to brochures and letters, there are three copywriting elements — teasers, headlines and postscripts — that always seem to improve results.

These copy elements work because they combine clever writing and design. In other words, it’s the placement