When something changes in your professional life it’s wise to let your clients and colleagues know about it via a formal announcement card.
More than an e-mail message or Twitter or Facebook update, sending out a custom announcement card will make recipients feel
Postcards and letters are wonderful marketing vehicles that can drive recipients online to your brick-and-mortar store or get them to raise their hand and simply say, “I’m interested.”
Yet, why send a postcard when you could send an entire poster to advertise
It should come as no surprise that three of my favorite posters creatively employ basic poster marketing techniques to sell specific products to targeted audiences:
The start of spring may not be until March 20, but that doesn’t mean you should delay on your seasonal marketing plans. You don’t have to let Punxsutawney Phil’s prediction of six more weeks of winter get you down. Take advantage
Social media evangelists will chat you up about the benefits of using Twitter, Facebook, blogging and search to promote your business. And they are dead right! There is a digital revolution happening in today’s advertising and marketing world, and social
Cheap printing is perhaps the savior of the small business marketing environment; since contemporary technologies have made it more affordable than ever for even micro-businesses to compete with the big boys. Direct-mail marketing remains the best way to reach your customers
New Orleans is the It place to be right now. Even before Super Bowl Sunday, hotels near the French Quarter were reportedly all booked up, and the partying was expected to spill into Mardi Gras celebrations this week, culminating on Fat
In case you missed it, the New Orleans Saints beat the Indianapolis Colts in Super Bowl XLIV on Sunday. Surely no one in Louisiana was unaware of this feat, especially anyone who picked up the venerable Times-Picayune on Monday. “AMEN!” blared
There are so many excuses to go shopping next week! First, there’s Valentine’s Day on the 14th and then President’s Day, a federal holiday observed on Monday the 15th. Many schools and businesses close for Presidents Day, and throughout the
Happy Groundhog Day! This holiday always throws me off, because, like Punxsutawney Phil, it pops out at you unexpectedly. Although it’s likely too late to incorporate some Groundhog Day marketing now, if you get a move on, there’s still time to
The PsPrint Blog is a resource for designers, freelancers and small business owners. You'll find valuable advice on setting up print jobs, effective, low-cost printing solutions, creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium.
