If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino!
Sure, these fonts are pretty, and if used correctly, they can enhance any elegant graphic project just …
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Why summer is the perfect time to market
Some marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually the perfect time to market.
In the summer, people are happier. When people are happier, …
The art of the bid
Many firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk and Guru. Whether you’re a graphic designer, web developer, writer or marketer, a large …
Ancient marketing
Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because they’re honest and to the point. Even through the mid-20th century, most advertisements were declarations …
The power of the super-niche
To small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.
Identifying the perfect niche can indeed be like finding a needle in a haystack, but it’s well worth …
Full-page ad vs. an insert
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to …
Patriotic marketing – be honest to your fellow Americans
I hate it when marketers lie. It gives the rest of us a bad name. It’s un-American, and eventually it will get you into trouble. Recent economic events serve as proof.
When you’re drafting a design, writing copy, creating ads …
Four clean designs that work
I’m a sucker for clean web design — for me, the simpler the website, the better. If you’re a designer, you know that “simple” design can be very difficult to achieve, especially for powerful websites. Clean, simple design is worth …
Don’t downsize your ads
In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.
Always increase the size of your …
No excuses
Ever miss a deadline? Forget an important design element or list a key benefit? You’re not alone — everyone makes mistakes, and in most cases a mistake or two will not put you out of business (that’s why we use …
