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You could have the coolest design ever, but if you print it incorrectly and on flimsy paper, then you’re doing a disservice to your design. Perhaps you are planning on printing flyers to promote your business, but maybe door hangers would be the better option. These are just a few of the useful tips you will find in these PsPrint Blog posts below covering all aspects of printing. Whether you are printing a small sticker or a large vinyl banner, we’ve got a blog post that can help you.

Don’t beat around the bush

Marketing spin doesn’t have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with …

Four things that customers want

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services …

The strength of a corporate identity

Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify?

The example below contains fragments of 18 well-known …

Getting in the mood with a ‘mood board’

Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone of his design process is to start by making a mood board.

Microsoft’s Bing – what can it do for you?

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft’s new “decision engine.”  Most of them can’t see the benefits of using Bing over the …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Six iPhone apps a graphic designer can’t live without (plus two just for fun)

Here’s my list of the applications that I wouldn’t be without

Oh, the wonderful things you can do in your garage

If your business is based on a remote communications model, you don’t need the extra expense of setting up shop in a downtown suite. Freelance …

Let’s talk about custom fonts

Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn’t matter. …

Tips for choosing a quality brochure template

Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you …

Why bother with design school?

Let’s face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are …

What you can learn from scams

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. …