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3 Step Bookend Campaigns

A wise copywriter once told me you have to do three things in your marketing copy:

1. Tell them what you are about to tell …

10 Graphic Inspiring Graffiti Designs

Graffiti is raw art, up close and personal. We are drawn to the striking color combinations, the unique and other wise forgotten concrete walls …

Any Reason to Celebrate: It’s National Postcard Week!

It seems there’s a holiday for everything. Ball Point Pen Day is coming up on June 10, Talk Like a Pirate Day seems to be …

When Comics and Graphic Design Collide

The term “geek” has evolved greatly in the past 20 years or so. Once the label of socially inept nerds who hid in their basements …

Protect Your Printing With UV Coating

An easy way to make a bad impression with a potential client is to hand over a faded and flimsy business card. Imagine: You’re networking …

How to Handle a Ton of Work at Once

There are many articles out there that offer tips on how to get new business, attract new customers and how to make it through financial …

Graduation Announcement Cards

Graduation time is upon us. Every May and June, students from kindergarten on up to Ph.D level will be partaking in all kinds of pomp …

Creative Ways to Save on Printing Costs

I always tell clients who depend on print marketing for sales success that they should maximize their dollars by printing smart and for repetition. Three …

Yes, There Is Still a Need for Envelopes

So much business is done these days via the Internet. Heck, it’s often legit to e-mail a signature. But sometimes only old-fashioned snail-mail will do, …

Creating a Business Letter

I have a list of services that I offer to my clients, but that list is always being updated. There are services that I do …

5 Tips on Acquiring Employees

I’ve chosen to focus the blogs for this New Year on how to deal with prosperity.…

Lesley Hathaway Interview: Unique Wedding Invitations


Once a month, PsPrint asks a creative business owner or graphic designer to share his or her tips and techniques. This month, we interviewed Lesley Hathaway

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