A wise copywriter once told me you have to do three things in your marketing copy:
1. Tell them what you are about to tell them.
2. Tell them.
3. Tell them what you told them.
This same kind of …
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3 Step Bookend Campaigns
10 Graphic Inspiring Graffiti Designs
Graffiti is raw art, up close and personal. We are drawn to the striking color combinations, the unique and other wise forgotten concrete walls and curbs they decorate, and the thoughtful meanings behind each masterpiece. Often replicated in digital …
Any Reason to Celebrate: It’s National Postcard Week!
It seems there’s a holiday for everything. Ball Point Pen Day is coming up on June 10, Talk Like a Pirate Day seems to be every month, and I just learned this is National Postcard Week – yes, postcards are …
When Comics and Graphic Design Collide
The term “geek” has evolved greatly in the past 20 years or so. Once the label of socially inept nerds who hid in their basements playing MMORPGs before “World of Warcraft” was adopted by the masses, geek is now chic. …
Protect Your Printing With UV Coating
An easy way to make a bad impression with a potential client is to hand over a faded and flimsy business card. Imagine: You’re networking your way through a conference or even striking up a conversation at your corner store, …
How to Handle a Ton of Work at Once
There are many articles out there that offer tips on how to get new business, attract new customers and how to make it through financial rough spots. …
Graduation Announcement Cards
Graduation time is upon us. Every May and June, students from kindergarten on up to Ph.D level will be partaking in all kinds of pomp and circumstance to recognize their achievements and progression onto new endeavors.
Postcard and greeting card …
Creative Ways to Save on Printing Costs
I always tell clients who depend on print marketing for sales success that they should maximize their dollars by printing smart and for repetition. Three postcards sent to 1,000 people will always perform better than one postcard sent to 3,000 …
Yes, There Is Still a Need for Envelopes
So much business is done these days via the Internet. Heck, it’s often legit to e-mail a signature. But sometimes only old-fashioned snail-mail will do, and in those cases, your integrity as a freelancer or small-business owner could be defined …
Creating a Business Letter
I have a list of services that I offer to my clients, but that list is always being updated. There are services that I do as a graphic artist like making logos, business cards and custom stickers. Of course, …
