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The messenger always gets killed

killer-with-knife-and-bloody-shirtIf a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it’s time to step in. The messengers …

How to get clients by offering a package deal

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think. …

Jumping to conclusions gets you into trouble

loserAfter reading this post on “Best and Worst Logo Remakes of the Century,” I had to wonder what compels successful companies to make …

Mother Nature series No. 2: Designs from the rainforest

Incredible designs from the rainforest, where up to 75 percent of all living creatures reside.…

5 unlikely industries that need graphic designers

construction-workerThere is not one industry that doesn’t need graphic design. Everyone needs a logo, business cards and stationery. …

Being a woman in the world of freelance graphic design

black woman_mediumIn this modern day world, many women business owners still face internal and external challenges in trying to start and further their businesses. …

Mother Nature series No. 1: Designs from the sea

I’ve decided to do a series of posts heralding the awesome designs crafted by Mother Nature, beginning with designs from the sea. Be inspired, my …

Three Scary Halloween Design Effects

Halloween is one of the favorite times of the year for many graphic designers and for good reason: No other holiday – and perhaps no …

Trademark: How do you do that?

trademarkAfter I create a logo or help a client come up with a tagline, some of them ask me afterward about trade marking. I would …

Printing is a four letter word

How would you describe the whole printing process? Stop yourself; there might be little children in the area. In general, the entire process from set …

4 great customer appreciation promotions

Happy_Customer_with_Laptop_repairedI often talk about the irritating client: the one that calls too much, doesn’t want to pay and gets on your nerves. But I personally …

Movie Poster Design Trends (The Dark Knight)

dk-serious-posterMovie poster design has evolved with taste and technology. Today’s movie posters are very different from those watercolored wallpapers of the 1950s and ’60s; yet …

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