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Replacing squeaky (when demanding clients limit your growth)

squeaky-wheelThey say the squeaky wheel gets the grease, but for design firms, freelance writers, designers, and developers the squeaky wheel can take up so much …

Tired of the marketing lies

Turn on the tube late at night and they’re easy to see — lies everywhere. Like the super towel that “Olympic divers use to dry …

Free invoicing systems for graphic designers

I’ve had my graphic design business for four years now, and I think the part that continues to hit me over the head the most …

Get smart with online design tutorials

Do you see someone’s flyer and say, “How did they do that?” Or you see someone else’s website and wonder, “Where did they come up …

My favorite business cards of all time

You know you need a great business card, one that grabs attention and leaves a lasting impression. Here are my favorite business cards of all …

Three websites for marketing research

marketingWouldn’t it be great to know what keywords your competition uses, how much traffic they get off those keywords, who links to your competitors, and …

Spice up your graphic work with cool, free fonts

If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino!

Sure, these …

Why summer is the perfect time to market

summer-marketing-lounge-chairSome marketers swear by the summertime blues — the season when people are so busy you can’t market effectively. I say bah! Summer is actually …

The art of the bid

win-more-freelance-jobsMany firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk

Ancient marketing

289px-get_fat2Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because …

The power of the super-niche

super-niche-fountain-of-youthTo small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever.

Identifying the perfect …

Full-page ad vs. an insert

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be …

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