Archive for the 'Small business marketing' Category

Postcard marketing is a staple of small business and freelance success. Postcards are less costly to print and mail than regular direct-mail packages. They are also sans-envelope, and recipients don’t have to decide whether or not to open your marketing

A business card is like a handshake. It’s part of the first impression folks get when they meet you. You don’t want your handshake to be too weak and floppy, nor do you want an intense Arnold Schwarzenegger-like squeeze. And

Want to make a marketing splash? I recommend giving away free bookmarks. Bookmarks are cheap and easy to produce, yet pack plenty of punch when it comes to getting your company front and center.

One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaking your head

Once a month, PsPrint asks a creative business owner or graphic designer to share his or her tips and techniques. This month, we interviewed Lesley Hathaway, a partner at A DAY IN MAY, a design studio that specializes in wedding invitations.

Your

Sticker marketing is HUGE. That’s because stickers are easy to design, cheap to print and quick to distribute. Stickers can be plastered everywhere, so they’re seen by a broad audience. If you’ve never created stickers for your business, organization or band before, now’s

When something changes in your professional life it’s wise to let your clients and colleagues know about it via a formal announcement card.

More than an e-mail message or Twitter or Facebook update, sending out a custom announcement card will make recipients feel

There’s something about the Olympics that makes people break away from their normal TV routines to become temporarily obsessed with sports they’d never previously given a thought to – ice dancing?!? – and swell with newfound patriotism. Here are five

I love the Oscars – they’re the Super Bowl of the movies, after all! This year I’m hosting my seventh-annual Academy Award viewing party, and although I won’t be throwing down a red carpet, my guests might get the star

Postcards and letters are wonderful marketing vehicles that can drive recipients online to your brick-and-mortar store or get them to raise their hand and simply say, “I’m interested.”

Yet, why send a postcard when you could send an entire poster to advertise