Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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Author Archive | Brian Morris

Tuesday, June 30, 2009 - 01:12

color-wheelIf you haven't done so already, you should study color psychology in marketing. It's quite amazing how colors motivate response. It varies among consumer demographics, niche markets, cultures and many other factors.

For example, there's definitely a reason blue is often used on e-commerce websites: It's thought to create a credible, trustworthy environment.

Tuesday, June 30, 2009 - 01:07

A colleague complained to me the other day that he feels he is talented enough to get lucrative design jobs, if only he had the portfolio to back his work up.

It's the chicken and the egg conundrum, he said — what comes first: a great portfolio or great clients to fill that portfolio? The obvious answer is “portfolio,” but building a great portfolio can be tedious, especially if you're not getting paid to do it. But the investment is necessary, and in the long run the work is minimal.

Tuesday, June 30, 2009 - 01:01

Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch the better chance they have of converting the most customers. This is not effective marketing.

Instead of trying to capture everyone, you should write your pitch and design your materials for just one customer.

Tuesday, June 30, 2009 - 01:00

If you're a graphic designer on the hunt for the perfect pet, look no farther. I have the solution for you! I know exactly what you need, and I happen to have one right here.

Think I don't? I've come up with the formula for matching pets to professions ...

Monday, June 29, 2009 - 04:20

Ever notice those little icons that dot the footers and sidebars of many websites? They typically denote certification, licensure or organization affiliation.

They show, for example, that a company or individual is a member of the Direct Marketing Association, approved by the Better Business Bureau, or skilled in Google AdWords. Do they really help? I say yes. When you can show me that an unbiased, third-party has lent their name to your website I see it as an endorsement of your business practices.

Monday, June 29, 2009 - 04:17

bicycle-bumper-stickerAhh ... You've worked hard for months, and it's time for a well-deserved, long-overdue vacation. Time to forget about budgets and sales, personnel and marketing, right? Wrong.

Monday, June 29, 2009 - 04:08

newspaper-blogI've heard it time and again: “Brian, I blog three or four times a week but I don't get any traffic.” If this describes you, chances are that you're missing one of the three major components of blog success:

targeting, networking or interesting. Targeting means you target your blog posts and titles for keyword-related searches, so you're more easily found.

Monday, June 29, 2009 - 03:38

relaxing-on-beachEver play with a remote control car that's low on batteries? It will still go, but it takes a long time to get there. Work is the same way — if you're low on juice, your performance will suffer.

That's why taking some downtime to recharge is better than plowing through the pile.

Monday, June 29, 2009 - 03:31

celebrity-imageWish you could hire a celebrity to promote for you? I'll do you one better — instead of paying someone to do it for you, you can become your own celebrity and do it yourself.

Being your own celebrity isn't as difficult as you might think, as long as you're willing to stick your neck out and face the public.

Friday, June 26, 2009 - 00:12

fast-cheetahHow many times do you say that you're “eventually” going to do something? “Eventually, I'm going to add a service where I ...” or “Eventually, I'm going to launch a PPC campaign to get some real traffic.” We all do it. But if you want to get ahead, you have to take the fast track. “Eventually” is the enemy. It is an excuse, a cop-out, an escape from responsibility.

Friday, June 26, 2009 - 00:07

market-yourself-like-this-guyWant to know what's wrong with your marketing strategy? I'll tell you. You're waiting for customers to discover you. Big problem. OK, so perhaps you're pushing search engine optimization or investing in pay-per-click ads. Maybe you're writing articles or posting on forums. That's a good start. You're getting customers and making sales.

Friday, June 26, 2009 - 00:02

cleveland-reporterAre you looking for a quick way to get an endorsement, find an investor or learn new information or some valuable insider market research? In many cases, it's just a phone call away. Ask any journalist — it's really not that difficult to get in touch with people who are willing to lend a helping hand to get your idea off the ground.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.