Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.


Author Archive | Brian Morris

Thursday, June 18, 2009 - 19:35

Turn on the tube late at night and they're easy to see — lies everywhere. Like the super towel that “Olympic divers use to dry off” or the sandpaper that will keep your legs smooth with just a few swipes — yeah, right. Yet somehow these poor-performance product peddlers pack powerful profits into their companies with exhilarating pitches that sell, sell, sell. Don't get me wrong — not every infomercial product is a cheap piece of plastic manufactured in Taiwan, and not every claim is a lie.

Thursday, June 18, 2009 - 19:23

You know you need a great business card, one that grabs attention and leaves a lasting impression. Here are my favorite business cards of all time. bottle-opener-biz-cardBusiness cards that add value to your customers are undeniable. There are a lot of oddballs out there that are memorable or quirky, but this bottle opener business card just begs to be used.

Thursday, June 18, 2009 - 19:14

marketingWouldn't it be great to know what keywords your competition uses, how much traffic they get off those keywords, who links to your competitors, and how much traffic those links bring them? If you're competing for online customers but have a limited budget, there are some very valuable tools you can take advantage of to study the competition so you can develop a winning marketing strategy.

Wednesday, June 17, 2009 - 19:57

summer-marketing-lounge-chairSome marketers swear by the summertime blues — the season when people are so busy you can't market effectively. I say bah! Summer is actually the perfect time to market. In the summer, people are happier. When people are happier, they buy. When I'm in a bad mood, I'm not going to buy anything.

Wednesday, June 17, 2009 - 19:54

win-more-freelance-jobsMany firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk and Guru.

Wednesday, June 17, 2009 - 19:49

289px-get_fat2Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because they're honest and to the point. Even through the mid-20th century, most advertisements were declarations of value.

Wednesday, June 17, 2009 - 19:45

super-niche-fountain-of-youthTo small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever. Identifying the perfect niche can indeed be like finding a needle in a haystack, but it's well worth the effort. Ultra-defined niches in the right market serve as a fast track to the top and attract customers with cash in hand.

Wednesday, June 17, 2009 - 03:20

american_flag1I hate it when marketers lie. It gives the rest of us a bad name. It's un-American, and eventually it will get you into trouble. Recent economic events serve as proof. When you're drafting a design, writing copy, creating ads or otherwise marketing a product or service, tell the truth. Accentuate the features and benefits, yes, but do not lie. Honest products that perform as billed will sell.

Wednesday, June 17, 2009 - 03:18

I'm a sucker for clean web design — for me, the simpler the website, the better. If you're a designer, you know that “simple” design can be very difficult to achieve, especially for powerful websites. Clean, simple design is worth the effort, especially for business owners, because it simplifies decision-making. Confused customers do not buy. If you're a designer, business owner or entrepreneur working on an online venture, take a cue from the following websites. Each combines a creative product suite with clean and simple design that works.

Tuesday, June 16, 2009 - 03:11

phone-clientsEver miss a deadline? Forget an important design element or list a key benefit? You're not alone — everyone makes mistakes, and in most cases a mistake or two will not put you out of business (that's why we use comps and drafts!). So, what's the best way to handle your mistakes? First, no excuses. Be honest.

Tuesday, June 16, 2009 - 03:06

learn-graphic-designWhether you're formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you don't stay on top of everything you risk becoming a dinosaur. Fresh, new ideas are at the core of graphic design success; and luckily there are plenty of online resources you can draw new age inspiration from.

Monday, June 15, 2009 - 03:08

Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. When we sugarcoat, beat around the bush and spin, we dilute our message and try to connect a person with something that person might or might not want. Thus, our marketing is less efficient and effective. Life insurance ads always sugarcoat the product.


What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.