Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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Author Archive | Brian Morris

Wednesday, June 17, 2009 - 03:18

I'm a sucker for clean web design — for me, the simpler the website, the better. If you're a designer, you know that “simple” design can be very difficult to achieve, especially for powerful websites. Clean, simple design is worth the effort, especially for business owners, because it simplifies decision-making. Confused customers do not buy. If you're a designer, business owner or entrepreneur working on an online venture, take a cue from the following websites. Each combines a creative product suite with clean and simple design that works.

Tuesday, June 16, 2009 - 03:11

phone-clientsEver miss a deadline? Forget an important design element or list a key benefit? You're not alone — everyone makes mistakes, and in most cases a mistake or two will not put you out of business (that's why we use comps and drafts!). So, what's the best way to handle your mistakes? First, no excuses. Be honest.

Tuesday, June 16, 2009 - 03:06

learn-graphic-designWhether you're formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you don't stay on top of everything you risk becoming a dinosaur. Fresh, new ideas are at the core of graphic design success; and luckily there are plenty of online resources you can draw new age inspiration from.

Monday, June 15, 2009 - 03:08

Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. When we sugarcoat, beat around the bush and spin, we dilute our message and try to connect a person with something that person might or might not want. Thus, our marketing is less efficient and effective. Life insurance ads always sugarcoat the product.

Monday, June 15, 2009 - 03:03

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers.

Thursday, June 11, 2009 - 23:09

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft's new “decision engine.”  Most of them can't see the benefits of using Bing over the industry-leading Google search engine (or it's little-known-yet-curious offspring, Google Square).  Those who can argue tha

Tuesday, June 9, 2009 - 21:57

If your business is based on a remote communications model, you don't need the extra expense of setting up shop in a downtown suite.

Sunday, June 7, 2009 - 18:00

Do you really need to go to design school? The answer is... maybe.

Do you really need to go to design school? The answer is... maybe.

Let's face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are very talented and make a very good living from their work.

Sunday, June 7, 2009 - 17:55

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. If you can spot a scam a mile away, you probably avoid them at all costs. Yet a good scam holds intrinsic value for the businessperson because it teaches valuable lessons about human behavior. Most people do not buy on logic.

Friday, June 5, 2009 - 00:35

bubblesRecycling is good for business, and I'm not talking about trees and paper. Product recycling is one of the best ways to make more money with minimal effort. Take web template clubs, for example. They design website templates so they can be used in many applications with a simple logo, banner or color change.

Friday, June 5, 2009 - 00:25

iphoneThe iPhone is one of the most popular products in the country, and is perhaps on the precipice of an iPhone explosion if Apple makes a deal with Verizon. iPhone apps are all the rage, and there seems to be something for everyone.

Wednesday, June 3, 2009 - 03:16

american_flagIf you're a graphic designer, you might spend a lot of time on freelance bidding websites and other marketing endeavors. But have you ever considered working for the government? As the nation's largest employer, the United States government has job opportunities for nearly every discipline, including graphic design. There are two primary ways to work for the government: As a direct employee or as a contractor.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.