Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.


Author Archive | Brian Morris

Monday, June 1, 2009 - 05:38

Adobe does it. So does Wordtracker. And Keyword Spy and many, many other businesses. It comes in many different forms, but the basic premise is the same: You get a free trial period to sample a product or service, and upon expiry you must either pay for continued use or forfeit your access to it. I contend that the free trial, in its current state, does not make sense ... but it could. Adobe The problem with free trials is that they're too limited.

Friday, May 29, 2009 - 01:19

With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you do not market it you will not sell it. Ask James and John Ritty, the inventors of the cash register. In an era when many shopkeeps were losing revenue to employees with sticky fingers, the Rittys’ invention should have been a smash hit.

Tuesday, May 26, 2009 - 19:50

What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of opportunities for work. At the same time, competition is fierce, and you have to work hard to differentiate yourself from other designers. You have to go beyond the brochure. Now, I'm not picking on brochures: They're essential to businesses and an excellent source of income for graphic designers.

Tuesday, May 26, 2009 - 19:47

Television has a way of convoluting reality. Take TNT's “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining a decent social relationship. Watching the program, which was canceled after one false impression-filled season, one would think that designers and writers spend a large portion of their days scheming for career advancement without foundation and the creativity comes in small sparks that are relatively easy for them to identify and capture.

Monday, May 25, 2009 - 05:56

We've heard the buzzwords, the hype, the whispers: So when is Web 3.0 coming, and what does it mean for you? For the uninitiated, Web 3.0 is the catch-all name given to the next generation of technology development, which means that Web 3.0 is not just one new technology, but a whole host of technologies that collectively work to make life easier (and more profitable). We can't predict everything that Web 3.0 will bring, but here are a few things that we do know about Web 3.0: Information will be customized. The term “semantic search” has been applied to the Web 3.0 generat

Thursday, May 21, 2009 - 19:43

Some websites just seem to have exactly what you want, exactly where you'd expect it to be. Here are five of them: carnival-cruise-websiteCarnival Cruise Lines: Carnival understands that a broad range of visitors browse their website.

Tuesday, May 19, 2009 - 18:21

Seth Godin recently argued that blogs have eliminated the need for most business books. Whether you agree with Seth's statements or not, you can't dispute the fact that online communities have made it easier than ever to access and share information. This is a godsend for graphic designers who, before the Internet, had to rely on relatively local scenery or “publishable” books for inspiration.

Thursday, May 14, 2009 - 21:51

Green graphic design can help you make... well, a lot of green.

There are two types of green businesses in this world: those that promote green products and those that actually practice green strategies. As a graphic designer, you can be both.

Tuesday, May 12, 2009 - 17:02

Handoff business tasks to outsourced partners for increased revenue.

I hate business; or rather, I hate mundane business tasks that detract from the creative. In fact, I can't name a single designer I've met who prefers paperwork to artwork.

Sunday, May 10, 2009 - 23:25

Inspiration blossoms in surprising ways. You just have to keep your eyes - and your mind - open.

Inspiration blossoms in surprising ways. You just have to keep your eyes - and your mind - open.

Inspiration is huge. For graphic designers, inspiration is everything.

Friday, May 8, 2009 - 00:57

Freelancers have heard it all: “My client won't pay me so I can't pay you,” “I must have overlooked your invoice,” or — even worse — dead silence. Right. Even the most experienced freelancers have had to deal with non-paying clients. Spending time and money collecting payments can limit your ability to work on paying accounts; and for freelancers flying solo, late payments can seriously jeopardize one's well-being. When clients don't pay, you have to have TACT. Talk — The first thing you should do is talk to your client.

Friday, May 8, 2009 - 00:55

We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist the aid of online color scheme generators to spark inspiration. Here's my list of the top 5 color scheme tools on the web: 1. A conceptual color scheme tool, the Instant Color Schemes lets you enter a keyword and searches Yahoo! Images for five related images, and displays the six most prominent colors from each for a total of 30 color suggestions. 2.


What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.