Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. When we sugarcoat, beat around the bush and spin, we dilute our message and try to connect a person with something that person might or might not want. Thus, our marketing is less efficient and effective. Life insurance ads always sugarcoat the product.
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.