Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.


Author Archive | Brian Morris

Monday, June 15, 2009 - 03:08

Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. When we sugarcoat, beat around the bush and spin, we dilute our message and try to connect a person with something that person might or might not want. Thus, our marketing is less efficient and effective. Life insurance ads always sugarcoat the product.

Monday, June 15, 2009 - 03:03

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers.

Thursday, June 11, 2009 - 23:09

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft's new “decision engine.”  Most of them can't see the benefits of using Bing over the industry-leading Google search engine (or it's little-known-yet-curious offspring, Google Square).  Those who can argue tha

Tuesday, June 9, 2009 - 21:57

If your business is based on a remote communications model, you don't need the extra expense of setting up shop in a downtown suite.

Sunday, June 7, 2009 - 18:00

Do you really need to go to design school? The answer is... maybe.

Do you really need to go to design school? The answer is... maybe.

Let's face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are very talented and make a very good living from their work.

Sunday, June 7, 2009 - 17:55

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. If you can spot a scam a mile away, you probably avoid them at all costs. Yet a good scam holds intrinsic value for the businessperson because it teaches valuable lessons about human behavior. Most people do not buy on logic.

Friday, June 5, 2009 - 00:35

bubblesRecycling is good for business, and I'm not talking about trees and paper. Product recycling is one of the best ways to make more money with minimal effort. Take web template clubs, for example. They design website templates so they can be used in many applications with a simple logo, banner or color change.

Friday, June 5, 2009 - 00:25

iphoneThe iPhone is one of the most popular products in the country, and is perhaps on the precipice of an iPhone explosion if Apple makes a deal with Verizon. iPhone apps are all the rage, and there seems to be something for everyone.

Wednesday, June 3, 2009 - 03:16

american_flagIf you're a graphic designer, you might spend a lot of time on freelance bidding websites and other marketing endeavors. But have you ever considered working for the government? As the nation's largest employer, the United States government has job opportunities for nearly every discipline, including graphic design. There are two primary ways to work for the government: As a direct employee or as a contractor.

Wednesday, June 3, 2009 - 03:11

In The Jerk, one of Steve Martin's characters juggled cats. It was a little bit like juggling clients.

In The Jerk, one of Steve Martin's characters juggled cats. It was a little bit like juggling clients.

If you've ever seen “The Jerk,” then you undoubtedly recall the scene in which Steve Martin's character juggles cats.

Monday, June 1, 2009 - 05:38

Adobe does it. So does Wordtracker. And Keyword Spy and many, many other businesses. It comes in many different forms, but the basic premise is the same: You get a free trial period to sample a product or service, and upon expiry you must either pay for continued use or forfeit your access to it. I contend that the free trial, in its current state, does not make sense ... but it could. Adobe The problem with free trials is that they're too limited.

Friday, May 29, 2009 - 01:19

With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you do not market it you will not sell it. Ask James and John Ritty, the inventors of the cash register. In an era when many shopkeeps were losing revenue to employees with sticky fingers, the Rittys’ invention should have been a smash hit.


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