The eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it comes to green marketing. Simply stating that your company has adopted green business practices or that your products are green/recycled/organic is not always enough.
About Brian Morris
Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.
Author Archive | Brian Morris
Want to see what a difference a few words and a design can make? Lay's Thick Cut Sea Salted Potato Chips were introduced as part of the brand's line of all-natural foods. Compared to Lay's Classic Potato Chips, the sea salted variety is thicker and (obviously) sprinkled with sea salt instead of table salt. What's the difference? In reality, there's very little. Sea salt and table salt have approximately the same composition, despite the fact that some claim sea salt has a more subtle taste.
Whether you're in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the opportunity to enter some great graphic design competitions (or at least browse the winners and entries). We've taken a look at some of these before; here are ten more graphic design competitions you should check out. Project Never - Who says losers can't be winners? Seriously, Project Never brings to light many of the amazing designs that never make it to market.
Perhaps you've heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, especially when used in conjunction with direct-mail marketing campaigns. In fact, research indicates that more than 42 percent of direct-mail respondents go online to take action, making postcard-to-website marketing perhaps the best strategy for robust return on investmen
It's often said that 50 percent of all marketing works — we just don't know which 50 percent that is. I have a pretty good idea about which 50 percent doesn't work: marketing without a “can't refuse” offer. Too many companies think that if they simply tell customers how to find them, they'll generate leads and sales. Wrong. Way wrong. If you really want a powerful lead generation campaign, you have to come up with a compelling offer that makes customers feel as though they'll miss out on something valuable if they don't act immediately.
My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he's always frazzled — on the lookout for new clients and desperate to make ends meet. He says his life is a never-ending rollercoaster — he's either living high on the hog or with uncertainty about next month's bills. He has as many clients as work days and never seems to have enough time to devote to each. He believes this hectic workstyle will pay off. Unfortunately, it won't.
If you're a small business, finding new customers can be a challenge, especially in the current economy. If you're struggling to find new clients, don't rush to blame the recession. You might be responsible. Here are five things that might be holding you back from success today: 1. You're not networking. Evaluate your networking prowess. Are you a member of the local Chamber of Commerce? How about a business networking group such as BNI? If not, sign up today. Talk to your customers and make sure that everyone who knows you also knows what you do (and that you do it well).
Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have the solution. Well, not just me — a lot of successful people have the solution. LISTEN. Listen to what your customers have to say. They'll give you tons of free ideas, some of which will be good enough to use ... and others will be even grander. Of course, don't take it from me.
Ahh ... the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more: Blender — “3-D modeling, animation, game development in a free open source content creation suite.” A whole lot of fun to play with, Blender is robust enough to use professionally. SynFig — A popular 2-D animation software. Open source, of course. Kompozer — I've written about the NVU open source WYSIWYG editor before.
Ideas, ideas, ideas. If you have a creative mind (and you do, if you're a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping through your head every day. New ways to design, new plots to write, new products to promote ... the list of ideas goes on and on. It's great to have ideas, but ideas don't do anything. They swirl in a vortex of imagination until you pluck one and do something with it. Implementing ideas makes people rich. Of course, the more brilliant you are, the more ideas you have; and that, my friend, can be dangerous. You are stagnant.
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.