What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of opportunities for work. At the same time, competition is fierce, and you have to work hard to differentiate yourself from other designers. You have to go beyond the brochure. Now, I'm not picking on brochures: They're essential to businesses and an excellent source of income for graphic designers.
About Brian Morris
Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.
Author Archive | Brian Morris
Television has a way of convoluting reality. Take TNT's “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining a decent social relationship. Watching the program, which was canceled after one false impression-filled season, one would think that designers and writers spend a large portion of their days scheming for career advancement without foundation and the creativity comes in small sparks that are relatively easy for them to identify and capture.
We've heard the buzzwords, the hype, the whispers: So when is Web 3.0 coming, and what does it mean for you? For the uninitiated, Web 3.0 is the catch-all name given to the next generation of technology development, which means that Web 3.0 is not just one new technology, but a whole host of technologies that collectively work to make life easier (and more profitable). We can't predict everything that Web 3.0 will bring, but here are a few things that we do know about Web 3.0: Information will be customized. The term “semantic search” has been applied to the Web 3.0 generat
Some websites just seem to have exactly what you want, exactly where you'd expect it to be. Here are five of them: Carnival Cruise Lines: Carnival understands that a broad range of visitors browse their website.
Seth Godin recently argued that blogs have eliminated the need for most business books. Whether you agree with Seth's statements or not, you can't dispute the fact that online communities have made it easier than ever to access and share information. This is a godsend for graphic designers who, before the Internet, had to rely on relatively local scenery or “publishable” books for inspiration.
Freelancers have heard it all: “My client won't pay me so I can't pay you,” “I must have overlooked your invoice,” or — even worse — dead silence. Right. Even the most experienced freelancers have had to deal with non-paying clients. Spending time and money collecting payments can limit your ability to work on paying accounts; and for freelancers flying solo, late payments can seriously jeopardize one's well-being. When clients don't pay, you have to have TACT. Talk — The first thing you should do is talk to your client.
We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist the aid of online color scheme generators to spark inspiration. Here's my list of the top 5 color scheme tools on the web: 1. A conceptual color scheme tool, the Instant Color Schemes lets you enter a keyword and searches Yahoo! Images for five related images, and displays the six most prominent colors from each for a total of 30 color suggestions. 2.
The eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it comes to green marketing. Simply stating that your company has adopted green business practices or that your products are green/recycled/organic is not always enough.
Want to see what a difference a few words and a design can make? Lay's Thick Cut Sea Salted Potato Chips were introduced as part of the brand's line of all-natural foods. Compared to Lay's Classic Potato Chips, the sea salted variety is thicker and (obviously) sprinkled with sea salt instead of table salt. What's the difference? In reality, there's very little. Sea salt and table salt have approximately the same composition, despite the fact that some claim sea salt has a more subtle taste.
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.