Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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Author Archive | Brian Morris

Wednesday, April 29, 2009 - 04:57

Whether you're in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the opportunity to enter some great graphic design competitions (or at least browse the winners and entries). We've taken a look at some of these before; here are ten more graphic design competitions you should check out. Project Never - Who says losers can't be winners? Seriously, Project Never brings to light many of the amazing designs that never make it to market.

Sunday, April 26, 2009 - 23:14

postcardPerhaps you've heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, especially when used in conjunction with direct-mail marketing campaigns. In fact, research indicates that more than 42 percent of direct-mail respondents go online to take action, making postcard-to-website marketing perhaps the best strategy for robust return on investmen

Friday, April 24, 2009 - 02:32

It's often said that 50 percent of all marketing works — we just don't know which 50 percent that is. I have a pretty good idea about which 50 percent doesn't work: marketing without a “can't refuse” offer. Too many companies think that if they simply tell customers how to find them, they'll generate leads and sales. Wrong. Way wrong. If you really want a powerful lead generation campaign, you have to come up with a compelling offer that makes customers feel as though they'll miss out on something valuable if they don't act immediately.

Tuesday, April 21, 2009 - 17:17

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he's always frazzled — on the lookout for new clients and desperate to make ends meet. He says his life is a never-ending rollercoaster — he's either living high on the hog or with uncertainty about next month's bills. He has as many clients as work days and never seems to have enough time to devote to each. He believes this hectic workstyle will pay off. Unfortunately, it won't.

Monday, April 20, 2009 - 00:04

Find new clients regardless of economic conditions. You just have to know how.

Find new clients regardless of economic conditions. You just have to know where.

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES!

Thursday, April 16, 2009 - 20:33

If you're a small business, finding new customers can be a challenge, especially in the current economy. If you're struggling to find new clients, don't rush to blame the recession. You might be responsible. Here are five things that might be holding you back from success today: 1. You're not networking. Evaluate your networking prowess. Are you a member of the local Chamber of Commerce? How about a business networking group such as BNI? If not, sign up today. Talk to your customers and make sure that everyone who knows you also knows what you do (and that you do it well).

Thursday, April 16, 2009 - 03:13

Pepsi reportedly paid quite large sum for these logo designs.

Just about every graphic designer, marketer and business owner has heard at least something about the respective Pepsi and Tropicana debacles of late.

Monday, April 13, 2009 - 00:07

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have the solution. Well, not just me — a lot of successful people have the solution. LISTEN. Listen to what your customers have to say. They'll give you tons of free ideas, some of which will be good enough to use ... and others will be even grander. Of course, don't take it from me.

Friday, April 10, 2009 - 01:15

Ahh ... the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more: Blender — “3-D modeling, animation, game development in a free open source content creation suite.” A whole lot of fun to play with, Blender is robust enough to use professionally. SynFig — A popular 2-D animation software. Open source, of course. Kompozer — I've written about the NVU open source WYSIWYG editor before.

Wednesday, April 8, 2009 - 01:12

Ideas, ideas, ideas. If you have a creative mind (and you do, if you're a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping through your head every day. New ways to design, new plots to write, new products to promote ... the list of ideas goes on and on. It's great to have ideas, but ideas don't do anything. They swirl in a vortex of imagination until you pluck one and do something with it. Implementing ideas makes people rich. Of course, the more brilliant you are, the more ideas you have; and that, my friend, can be dangerous.   You are stagnant.

Monday, April 6, 2009 - 03:36

Check out Time's list of the top 25 ecommerce sites. Take a look at each, and take notes. These websites share specific characteristics that you can apply in every advertising and marketing situation, online and off: - They help you find what you're looking for. - They make you feel safe and secure; they convey trustworthiness. - They show you special offers without being pushy. - They are aesthetically appealing and have intuitive layouts (relates to No.

Friday, April 3, 2009 - 00:35

Small business seminars are a great way to drum up extra business and loyal customers. If you're a graphic designer, writer, marketer, webmaster, printer or other service-based company, a small business seminar puts you face-to-face with prospects on an up-close and personal level. Of course, you need to do it right. Here are five tips for a successful business seminar: 1.  Make it valuable — If you're planning to give a 40-minute presentation about your company, you're wasting everyone's time.

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