Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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Author Archive | Brian Morris

Monday, April 6, 2009 - 03:36

Check out Time's list of the top 25 ecommerce sites. Take a look at each, and take notes. These websites share specific characteristics that you can apply in every advertising and marketing situation, online and off: - They help you find what you're looking for. - They make you feel safe and secure; they convey trustworthiness. - They show you special offers without being pushy. - They are aesthetically appealing and have intuitive layouts (relates to No.

Friday, April 3, 2009 - 00:35

Small business seminars are a great way to drum up extra business and loyal customers. If you're a graphic designer, writer, marketer, webmaster, printer or other service-based company, a small business seminar puts you face-to-face with prospects on an up-close and personal level. Of course, you need to do it right. Here are five tips for a successful business seminar: 1.  Make it valuable — If you're planning to give a 40-minute presentation about your company, you're wasting everyone's time.

Tuesday, March 31, 2009 - 20:50

Zip up! This incredible image effect was created by the user meowza using the Aviary Phoenix Image Editor.

Zip up! This incredible image effect was created by the user meowza using the Aviary Phoenix Image Editor.

If you love to beta test, head over to Aviary and check out the new graphic design application suite in development.

Monday, March 30, 2009 - 01:32

[caption id="attachment_813" align="alignright" width="240" caption="Do graphic designers need a union? Perhaps, if you're not charging enough. Weigh in on this one!"]Do graphic designers need a union? Perhaps, if you're not charging enough.</p>
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Thursday, March 26, 2009 - 20:30

Most people believe that efficiency and productivity are one in the same, synonymous words that mean getting more done in less time. In fact, efficiency and productivity are two very different things in today's business world. Here are your new definitions. Webster, take note: Efficiency The amount of error-free work performed over time. Productivity The quality of work performed. Allow me to elucidate. When an industrial factory is manufacturing car door handles, efficiency is paramount.

Wednesday, March 25, 2009 - 21:18

If you're out on the web, you've undoubtedly stumbled on some cool stuff. Some usable, some for fun and all bookmarkable. Here are a few recent gems I've come across lately — feel free to share your own at the end. Who knows, maybe I'll be back soon with even more? What The Font? — Not sure what a font inside an image is? Upload it and this online tool will tell you what it is. TartanMaker — Make free patterns with slidebars.

Wednesday, March 25, 2009 - 21:14

What would happen if three feet of snow fell on Miami? Chances are, the city would be shut down. The government, businesses and citizens of Miami are not equipped to handle such snowfall. When three feet of snow falls on Columbus, Ohio, life goes on. People get up early and shovel their sidewalks. Snow plows and salt trucks are deployed to clear the roads so people can get to work. That's because Columbus is prepared for snowfall. They know it can, and does, happen, and they have appropriated the time and resources to handle it.

Sunday, March 22, 2009 - 22:30

Make sure you choose the right graphic designer to 'hand off' your overflow to with these five rules.

If you're like most graphic designers, you probably loathe the thought of someone else's design bearing your name.

Thursday, March 19, 2009 - 21:11

Have you ever had a great idea, only to be heartbroken when your friends shot it down as being crazy, stupid or unsalable? Don't be discouraged — there are plenty of “crazy” ideas that have made millions! Take the Million Dollar Home Page, for example.

Tuesday, March 17, 2009 - 17:46

I've seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the same basic things: Who is your target audience? What are your goals? What have you already done? On and on ... First of all, every graphic designer, web developer, writer and marketer worth his or her salt knows how to gather data for campaign planning. The questions are obvious, and they need to be asked.

Tuesday, March 17, 2009 - 17:41

Use your shopping cart space wisely for maximum sales potential. Every product detail page should be a landing page.

Use your shopping cart space wisely for maximum sales potential. Every product detail page should be a landing page.

Ever notice how much you can fit into a shopping cart?

Thursday, March 12, 2009 - 17:36

[caption id="attachment_682" align="alignright" width="240" caption="Can YOU compete with eBay? How about the powerhouses in your industry? The answer is YES - if you do it right."]Can YOU compete with eBay? How about the powerhouses in your industry?</p>
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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.