The title of this post says enough, and it's a war that no graphic designer, publisher, newspaper or magazine has been able to steer clear from. Some people prefer QuarkXPress, others prefer InDesign: It's that simple, and with that the argument should be settled. Unfortunately, that's not a possibility. The need for multiple software licenses, cross-program incompatibilities and budget constraints force businesses to choose one over the other.
Brian Morris
About Brian Morris
Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.
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Author Archive | Brian Morris
Tuesday, March 3, 2009 - 19:27
The best magazines for graphic design inspiration often have nothing to do with design.
Sunday, March 1, 2009 - 15:27
SCORE offers free small business counseling from retired executives.
Thursday, February 26, 2009 - 21:04
Ethics and innovation spur business.
Tuesday, February 24, 2009 - 23:25
Ari Galper has discovered a breakthrough in online sales pitches. He has learned that people do not like pushy sales personnel. OK, that's not exactly a breakthrough, but the concept of a helpful and friendly sales rep has made the leap to instant messaging. Businesses that implement conversational techniques on IM have increased sales by as much as 10 percent -- amounting to a revenue increase of $50,000 in the example given in the linked article. Instead of asking pote
Sunday, February 22, 2009 - 17:56
Freelancers: Focused niche or jack of all trades - which is better?
Thursday, February 19, 2009 - 23:16
When it comes to market research, sometimes all you have to do is ask. That's smart business.
Wednesday, February 18, 2009 - 01:20
The big election might be several months behind us, but that doesn't mean there aren't still candidates up for vote in 2009. One of the big ones is white space web, or internet broadcast over TV airwaves, which is vying for FCC approval this year. White space web could bring fast and reliable internet access to rural areas and open up cross-platform possibilities that are currently unavailable or uneconomical. Proponents of white space web include Microsoft, Google, Dell, Hewle
Monday, February 16, 2009 - 01:36
[caption id="attachment_412" align="alignright" width="240" caption="Bad design? If it's not broken, why fix it? Let the customers do the judging."]
Thursday, February 12, 2009 - 21:32
Sometimes the best ideas already exist. You just have to put them together.
Tuesday, February 10, 2009 - 21:44
Generate ideas for how you can create simplicity and ease. Spark away!
Sunday, February 8, 2009 - 17:20
AdWeek recently released the “Top Media and Marketing Innovations of 2008,” which summarizes some of the most successful campaigns of last year. Highlights include President Barack Obama's use of the Internet in his campaign, Twitter's amazing ability to generate short, user-generated blurbs that lend insight into what the masses are up to, and the evolution of hand-held media with the iPhone. Your homework is to study how these campaigns were successf
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
