Brian Morris

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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Author Archive | Brian Morris

Thursday, February 19, 2009 - 23:16

When it comes to market research, sometimes all you have to do is ask. That's smart business.

When it comes to market research, sometimes all you have to do is ask. That's smart business.

Why spend tons of money on a market research firm when you can do it yourself?

Wednesday, February 18, 2009 - 01:20

The big election might be several months behind us, but that doesn't mean there aren't still candidates up for vote in 2009.  One of the big ones is white space web, or internet broadcast over TV airwaves, which is vying for FCC approval this year. White space web could bring fast and reliable internet access to rural areas and open up cross-platform possibilities that are currently unavailable or uneconomical. Proponents of white space web include Microsoft, Google, Dell, Hewle

Monday, February 16, 2009 - 01:36

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Thursday, February 12, 2009 - 21:32

Sometimes the best ideas already exist. You just have to put them together.

Sometimes the best ideas already exist. You just have to put them together.

We've all heard that technology will fuel the innovation of the future, but that doesn't mean you can't make a buck if you're not a programming guru.

Tuesday, February 10, 2009 - 21:44

Generate ideas for how you can create simplicity and ease. Spark away!

Generate ideas for how you can create simplicity and ease. Spark away!

Adobe Flash is well-known for its powerful ability to compose stunning web animations. The program is flexible and one of the staple tools of mainstream web development firms nationwide.

Sunday, February 8, 2009 - 17:20

AdWeek recently released the “Top Media and Marketing Innovations of 2008,” which summarizes some of the most successful campaigns of last year. Highlights include President Barack Obama's use of the Internet in his campaign, Twitter's amazing ability to generate short, user-generated blurbs that lend insight into what the masses are up to, and the evolution of hand-held media with the iPhone. Your homework is to study how these campaigns were successf

Tuesday, February 3, 2009 - 23:28

Ecofont: Simple idea, amazing execution.

Ecofont: Simple idea, amazing execution.

Every idea is simple. There is no innovation in ideas; there is only innovation bringing ideas to life. Knowing that you'd like to easily lift an item from the ground is an idea; figuring out how to leverage force with a pulley is innovation.

Monday, February 2, 2009 - 22:02

Firefox is a model of adaptability for improved customer relations -and developing niche markets.

While customers today seek simple solutions, they also want extendability (see http://blog.psprint.com/printing/hold-the-anchovies-please-adobe-photoshop-elements-37signal)

Sunday, February 1, 2009 - 20:02

Simplicity sells. Make your customers more comfortable by simplifying your products.

Simplicity sells. Make your customers more comfortable by simplifying your products.

Pepperoni is the most popular pizza topping in the United States.  So why is it that pepperoni seems to be the last priority at pizza buffets?

Thursday, January 29, 2009 - 20:25

Is marketing addictive? Yes, according to brand management expert Martin Lindstrom in his new book, "Buy.ology," which interprets the results of the world's largest neuromarketing study. According to Lindstrom, the study demonstrated that the brain's pleasure receptors engage when people view images associated with products that give them pleasure, no matter what the message is. Case in point: Lindstrom and crew had smokers view different images while in a CAT Scan.

Tuesday, January 27, 2009 - 19:46

Don't just tell - show your customers how you can help them. The world's a stage!

Don't just tell - show your customers how you can help them. The world's a stage!

Got a minute? Check out this quick video from the people at the Experiential Marketing Forum.

Sunday, January 25, 2009 - 16:57

Peas in a pod: The success of your partnerships dictate the success of your business.

Peas in a pod: The success of your partnerships dictate the success of your business.

Good partnerships are at the root of all successful businesses.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.