Jerry Brisinger

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Author Archive | Jerry Brisinger

Sunday, December 7, 2008 - 21:06

Since my job offers a flexible schedule, I work from home on Fridays, and I make it a short day. Just before I wrapped things up yesterday, my wife asked me to drive her to the doctor's office. As I thought how I would rather have my eyes removed with a spoon I said, “Sure, honey.” Off we drove to the most common torture room in the world.

Saturday, December 6, 2008 - 22:26

As the owner of what can only be called a small business I am perpetually working on a tight budget. One of the problems with a small budget is that I seem to have to know more about every product I purchase. I need to be able to examine every little detail and make my decisions in a limited time. Sometimes that makes it hard to judge long-term quality of those products. Having even one product that I do not have to worry about, frees up a lot of time and energy.

Thursday, December 4, 2008 - 18:17

Printing. It is a short little word. Only two syllables. Who would have thought that an eight-letter word could be such a headache? How many four-letter words can you think of to describe the whole printing process? I stopped at about 20. I could have gone on for another 100 or so, but it was early and I hadn't had my coffee yet.

Thursday, December 4, 2008 - 06:48

My business is not what you would call traditional. I sell in all 50 states. Nothing new there, but my product is individualized for each group based on their geographical location. The product varies from county to county inside of a state. Since the product varies, the sales material must also. I have to know that when I order brochures and sales materials that they will be done correctly and delivered on time.

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