Top 7 Frozen Food Package Designs

March 27, 2011

Did you know that March is National Frozen Food Month? I didn't either, until I was stuck for inspiration and glanced at an editorial calendar. And I'm glad I did, because I've never given much though to frozen food packaging before ... or have I? Have you? The more I think about it, frozen food packaging plays a major role in many of our grocery buying habits. Allow me to illuminate: I was shopping for some boneless chicken wings the other day, and my local grocer only carries two brands: the big brand and the store brand. I couldn't tell any difference between the wings; I couldn't even see the big brand's wings for their packaging. After a bit of internal debate, I bought the big brand. The thing is, I bought the big brand based on the quality of its packaging, not the food inside. In fact, I chose the big brand for its packaging alone as I could not see the chicken within – though I could see the store brand chicken, which looked just fine. Once I got home and opened the package I realized that the chicken was very similar to the store brand; chances are it probably even came from the same supplier. I'd been duped into paying more for pretty packaging when I could have had the same product for less. How many times do you buy Green Giant or Freshlike vegetables instead of store brand veggies? Why? Are they really better? Really? I doubt it - I mean, come on, they're green beans. Does someone really sort them by quality? You see, in the end frozen food packaging has an incredible influence on our buying habits, even more so than the quality of the food we eat. In tribute to National Frozen Food Month, I give you my seven favorite frozen food package designs. Do they make you want to eat what's inside?

Uncle Statis Frozen Herbs

Pillsbury Simply Peanut Butter Cookies

Hungry Man Salisbury Steak Meal

Hood Simply Slender Popsicles

Weight Watchers Smart Ones

Red Baron Pizza

Birds Eye Steamfresh

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[...] It’s interesting to note that many canned food labels don’t even include photos of the food inside; most include a logo and an illustration, and maybe some sun rays so you know it’s good and wholesome. February is National Canned Food Month, so I thought it would be fun to compare the labels for several major brands, discount brands, and yes, even the lowly generic vegetables. I’ll use the same vegetable, green beans, for easier comparison. Which would you rather buy? Now you understand the power of great design. [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] Nearly everyone loves outdoor-cooked food, whether it’s burgers and hot dogs on the grill, turkey prepared in a smoker, chili slow-cooked over a fire, or s’mores melted directly over flames.  Have you ever wondered what makes us choose one food brand over another?  Sometimes it’s brand loyalty or the same brands our parents used, sometimes it’s trial and error – which particular hot dog we like best, and sometimes it’s pure pricing. Often, we select our food based on package design. [...]

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