30 Things to Market with Door Hangers

August 22, 2013

Door hanger for PsPrint customer Wash The Dog. Door hanger for PsPrint customer Wash The Dog.

Door hanger for PsPrint customer Wash The Dog.

Door hangers are awesome marketing tools. They’re impossible to ignore. They’re cheap to print and distribute. And they can generate an excellent return on your investment when you use door hangers to market the right way. The following lists 30 ways you can market your business with door hangers.

  1. Time-limited special offers
  2. New products and services
  3. The fact that neighbors bought from you (think real estate and household services)
  4. Special events
  5. Coupons
  6. Mobile apps with QR codes
  7. New location grand opening
  8. Fundraising events
  9. Speaking engagements
  10. Customer tips and accompanying consultation offer
  11. Useful online resources
  12. VIP treatment or complimentary service
  13. Refer-a-friend deals
  14. Birthday offers
  15. Anniversary offers
  16. Holiday sales
  17. Major company announcements
  18. Political messages
  19. Brand reinforcement/customer engagement
  20. Reasons you’re better than your competitors
  21. Social media “follow” and “like” requests and incentives
  22. Facebook contests
  23. Local contests
  24. New staff members (such as a restaurant acquiring a renowned master chef)
  25. Community projects (recruiting pantry goods for the underprivileged, for example)
  26. Future forecast to encourage immediate sales
  27. Newsletter subscriptions (online and off)
  28. Business partnerships and packages (buy from one business, get a discount at another)
  29. Try-before-you-buy freebie
  30. Appointment-setting

As you can see, door hangers are capable of helping your small business market a wide variety of products, services and promotional campaigns. A powerful offer, targeted distribution, compelling copy, attention-getting design and professional discount door hanger printing will help you yield an excellent door hanger marketing response rate. And since door hangers are so cheap to produce, they’re some of the most unsung heroes of the marketing world – often overlooked by budget-strapped small business that stand to turn a profit if they engaged in door hanger marketing. What other ways can you market your business with door hangers? Let me know in the comments!

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[…] You know door hangers can be powerful marketing tools, but planning a successful door hanger marketing campaign requires a bit of strategic thinking. To maximize ROI, you need not only a compelling offer but also an intelligent printing plan. That is to say, you need to know how many door hangers to print so you can distribute to all the customers you need without having leftovers. The following will help you determine exactly how many door hangers you need to print so you can make the most from your door hanger marketing campaigns. […]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.