Your business card is more than contact information — it’s an extension of you and your brand. The best business cards are unique and memorable. They leave lasting impressions and increase the chances you’ll get the call when prospects are ready to become customers. Make your business, and your brand, stand out with the five following business card printing tricks for memorable branding.
1. Ultra business cards
Ultra business cards sandwich a colored core between two layers of textured, white paper stock. The beautiful edge color contrasts against the white for a striking aesthetic, and the textured exterior paper lends a pleasant tactile sensation.
Put it all together, and triple-thick ultra business cards help your brand stand out. Potential customers will remember you long after you’ve handed them your card.
2. Colored paper business cards
Colored paper business cards lend vibrant hues that aren’t achievable by simply printing a colored background. The result is a powerful, memorable brand visual that stands out from competitors.
Want a retro or rustic look? Print kraft paper business cards that feature a rich tan color. Or, make your brand shine with pearlescent silver quartz or luxurious gold paper. Heat things up with imperial red or show off your brand’s style with a cool chambray blue. If your branding is dark or elegant, you can even print business cards on a deep black paper.
Colored paper business cards take advantage of white ink technology. You can print full-color designs on a dazzling background that puts a spotlight on your brand.
3. Die-cut business cards
Put a fun and professional finish on your branding with die-cut business cards. Die-cut business cards can be cut into any custom shape, so your brand stands out against a sea of “square” competitors.
Own a dog grooming business? Print bone-shaped business cards. Are you a photographer? Print die-cut business cards in the shape of a camera. Other ideas include rounded corner business cards and business cards with a logo shape cut out of the interior. Find inspiration in our die-cut template gallery.
4. Folded business cards
Folded business cards not only offer more real estate to tell your story and promote your products and services; they also deliver beautiful presentations and strong branding. You can print half-fold business cards (stand them up like tents, so they’re impossible to miss) and tabbed-fold business cards (which have a die-cut bottom edge that offers a sneak peek of what’s inside).
Use the interior to list products and services so you can devote the entire exterior design to branding. Or, tell your story — a powerful way to foster brand loyalty. Other ideas include listing your hours, adding large photos or featuring a promotional offer to motivate fast sales.
5. Uncoated business cards
The affordability of high-gloss, UV coated business cards means practically everyone is printing them. Buck the trend and bolster your brand image with uncoated business cards.
Uncoated business cards offer a pleasant tactile sensation that prospects will notice. They present a classic look that suggests your business is reliable – particularly important for fostering trust and long-term customer loyalty. Uncoated business cards can also be written on with pencil and ink, so they make perfect appointment cards.
Whether you’re launching a new startup or you’re seeking to give your longstanding business a brand makeover, you can use these business card printing tricks for memorable branding that invites customers to call. Get started today with premium business card printing at discount prices!
