10 Design Specialties For Unique Niche Opportunities

June 18, 2014

How do you become a more valuable – and more profitable – graphic designer? One of the keys to realizing your full potential is to design within a well-defined niche. You need to be a design specialist, not a jack-of-all-trades, in order to take advantage of unique opportunities and optimize your success. The medical field provides a good analogy: who gets paid more, a general practitioner or a cardiac surgeon? The surgeon gets paid more because he, er, carved out a niche and learned to be an expert within that niche. The best part? The critical nature of cardiac surgery aside, the surgeon actually has an easier job because he likely specializes in just one or two cardiac procedures he performs over and over again. Great surgeons can practically perform procedures with their eyes shut. This isn’t to take away from the importance of surgeons or doctors; on the contrary, I’m simply illustrating the fact that the greater you specialize your design services, the more efficiently you’ll find clients and the more they’ll pay for what you do. If you have a specialty, you can be unique in your field – even other designers who work within your niche are far less numerous than those who work outside it. Accepting the benefits of a design niche is the first step toward being more successful; now, all you have to do is pick your niche. The following lists 10 design specialties for unique niche opportunities.

1.  Board game design

In our digital world, friends and family members are seeking ways to reconnect face-to-face; as such, board games are again becoming a popular form of entertainment. Somebody has to design them, why not you? chinese checker board, 03.11.09 [70] Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-49-29

Photo credit timlewisnm via Flickr Creative Commons license

2.  Wall stickers

Whether for marketing or home use, wall stickers are more popular than ever because they’re affordable ways to promote products and services or simply add style to a room fast and easy. wall_stickers_design Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-50-30

Photo credit decoBook via Flickr Creative Commons license

3.  Menus

Every restaurant has to print menus; if you take the time to learn more about how menus influence purchasing decisions, you can make yourself a very valuable asset to restaurants. Red Pepper Thai Restaurant Menu Design Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-51-04

Photo credit Carly Franklin via Flickr Creative Commons license

4.  Product and food labels

Again, understanding how design sells customers can land you tons of great-paying projects in this field. L'angolo delle etichette Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-51-45

Photo credit Gianna Ferretti via Flickr Creative Commons license

5.  UI design

Companies want their websites and applications to be as user-friendly as possible; thus, learning more about usability and how it relates to design can make you a top name in this growing field. User Interface comparison Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-52-29

Photo credit Paul Hempsall via Flickr Creative Commons license

6.  Landing page design

Landing pages have a singular purpose: to influence customers to take a specific action. If you can gain an understanding how to do that in design, you’ll have thousands of potential customers ready to pay top-dollar for your services. Landing Pages Merging Differences Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-53-05

Photo credit Kars Alfrink via Flickr Creative Commons license

7.  Direct-mail marketing design

Postcards, sales letters and all direct-mail pieces only work when they motivate customers to take the next step in the purchasing process. Establish yourself as the graphic designer who knows how to make that happen, and you’ll never want for work. Cheap & Cheerful A6 Folded Card Sets, Outer Flickr - Photo Sharing! - Google C_2014-05-01_10-53-46

Photo credit Cranky Pressman via Flickr Creative Commons license

8.  Rewards cards

Design and print rewards cards for retail companies; take some time to learn why rewards cards work and you’ll have an easy pitch and excellent sales. Australia Aroma's Coffee reward card Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-57-54

Photo credit Stan Dalone and Miran Rijavec via Flickr Creative Commons license

9.  Vehicle wraps

Quick, think of a vehicle wrap designer in your town. If you can’t think of one, or if you can only think of a couple, the opportunity is immense. Vehicle wrap Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-55-04

Photo credit Big City Signs via Flickr Creative Commons license

10.  Museum exhibits

Signs and other display pieces used by museums require ample design work, and there aren’t a lot of people who specialize in this unique, yet lucrative, niche. National Museum, Hanoi Flickr - Photo Sharing! - Google Chrome_2014-05-01_10-56-40

Photo credit Eustaquio Santimano via Flickr Creative Commons license

What other graphic design niches can you think of?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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