10 Killer Pocket Folder Designs

May 14, 2014

How important is your pocket folder design? Critically important, if you believe in the power of visual branding to emblazon itself in memory and stir emotion – and you should, because visually conveyed emotion plays a major role in customer purchasing decisions, regardless of whether you’re a B2C or B2B company. You know you need to print pocket folders to deliver a powerful presentation; recognizing that you also need attention-commanding pocket folder design that sets you apart from the competition is the next step. If you want a more powerful presentation presence, be inspired by the following 10 killer pocket folder designs.

1.  Red Toolbox presentation folder design by CF Folder Designers

This pocket folder design perfectly captures the spirit of the brand in illustration, folds and die cuts. Red Toolbox Presentation Folder Design on Behance - Google Chrome_2014-04-22_10-07-20  

2.  Laptop presentation folder by msalah

Careful planning went into designing the folds and shapes of this presentation folder design, which handily unfolds from a “laptop” that even includes a brilliant “CD/DVD Rom drive.” Folder by msalah on deviantART - Google Chrome_2014-04-22_10-08-51  

3.  Castrol professional trade presenter by Richard  Sison

The Castrol brand permeates this ultimate pocket folder, which includes storage for a booklet plus several flyers, sales sheets and brochures. Castrol Professional Trade Presenter on Behance - Google Chrome_2014-04-22_10-11-42Castrol Professional Trade Presenter on Behance - Google Chrome_2014-04-22_10-11-53  

4.  Orange Investments pocket folder on Graphic Exchange

I love simplicity, and this is by far my favorite pocket folder design on this list. Simple, minimalist branding can have huge impact. Graphic-ExchanGE - a selection of graphic projects - Google Chrome_2014-04-22_10-13-20Graphic-ExchanGE - a selection of graphic projects - Google Chrome_2014-04-22_10-13-29  

5.  Grubb’s Pharmacy pocket folder by CF Folder Design

This big, bright, bold pocket folder conveys a lot of information with very little text: the company’s different locations, social media pages and a tagline that lends insight into its business philosophy. Pharmacy Marketing Presentation Folder Photos on Behance - Google Chrome_2014-04-22_10-15-28  

6.  House of Blues pocket folder by Option-G

The instrument illustrations are cool, but what I really like about this pocket folder is how it incorporates content into its middle fold. Option-G art direction-design-illustration-animation - Google Chrome_2014-04-22_10-17-40  

7.  Arielle Winchester identity kit pocket folder

This personal identity kit pocket folder incorporates unique die cuts on the cover to intrigue, and also uses special die cuts to hold business cards on the interior pocket flap. Identity Redesign on Behance - Google Chrome_2014-04-22_10-19-27Identity Redesign on Behance - Google Chrome_2014-04-22_10-19-34  

8.  Metro corporate identity pocket folder The Mikinger

This template design is ultra-modern with its Metro-infused layout and color scheme. Metro Stationary on Behance - Google Chrome_2014-04-22_10-21-43  

9.  Zarqa Projects pocket folder by Aljonaidy

The enormous logo lends itself to memorable branding, but my favorite part of this pocket folder design is the simple, sleek and exciting front cover die cut. Folder Zarqa Projects by Aljonaidy on deviantART - Google Chrome_2014-04-22_10-22-50  

10.  Blue Waters Pools and Spas pocket folder by Jerry Lund

This pocket folder design maintains a watery theme with wave-shaped die cuts and shades of blue. I also love the big photos, which is what the company in questions should be showcasing. Blue Water Pools and Spas Presentation Folder on Behance - Google Chrome_2014-04-22_10-24-13Blue Water Pools and Spas Presentation Folder on Behance - Google Chrome_2014-04-22_10-24-17

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.