Minimalist design is defined as work that is stripped down to its most fundamental features. When it comes to direct-mail postcards, I believe that minimalist design should be more accurately defined as work that draws the recipient's attention to the most critical aspects of the design. It does not risk distraction, because there are no design elements that are not critical to the point. Minimalist postcard design, therefore (in my humble opinion), is not limited to black text on white paper – as many would have us believe. Instead, it can be as vivid and colorful as you'd like, as the following set of both traditional and contemporary minimalist postcard designs can attest. White on white This embossed postcard demonstrates that “less is more” with text embossed on a white postcard. There is nothing left to say, the point is made, and I can only assume that the back side of the postcard includes contact information. Otherwise, one is left to Google the creator's name, also embossed on the front, and that might just well be the case. Black on white This is the traditional minimalist postcard design; however, it does have a few elements that add a touch of excitement and attention-getting prowess to it. First, the black “seal” in the upper left and then the large black box on the lower third of the postcard. One might think this goes against my previous conviction that minimalist postcard design only includes what is needed; however, I believe that these “additions” are very much required in order to make the fonts seem exciting and to earn attention in the first place. When creating minimalist designs, one should never lose sight of the overall goal. Everything you need to know in four lines This postcard assumes that the recipients already understand the benefits of its service, and I agree. A logo, an explanation of the service, how it helps users, and a URL is all that is needed to make the point, and thus this design satisfies the requirements of minimalist postcard design. Times have changed indeed This postcard says so many things with a simple, attention-getting photo, a quick line of copy and a logo. It is, without peer, my favorite on this list. Logo manipulated Colorful and attention-getting, two well-known symbols are combined and an intriguing question is posted on this postcard. That is all that is needed for the target audience to take the next step – visit the listed URL. Another great example of effective minimalist postcard design.
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.