10 Awesome Booklet Designs

Brian
February 24, 2013

Booklets are powerful marketing tools because they engage potential customers beyond a simple glance.  An intriguing booklet design compels customers to read through your booklet.  The following 10 awesome booklet designs represent creative work that commands attention and reinforce their respective messages through thematic visuals.

1.  The Love Booklet by Antonio Rodrigues Jr.

Creative typography with a hand-sketched feel makes this booklet design pop. The design features the lyrics to a song written by the artist. The Love Booklet on Behance - Google Chrome_2013-02-18_14-26-42The Love Booklet on Behance - Google Chrome_2013-02-18_14-26-01  

2.  Biogene by Anna Ulyahsina

Most beauty product marketing campaigns feature model photography, but this booklet’s watercolor-esque sketches and bright colors offer a unique edge that resonates with the target customer base. Creative booklet - Biogenie on Behance - Google Chrome_2013-02-18_14-29-39Creative booklet - Biogenie on Behance - Google Chrome_2013-02-18_14-29-27Creative booklet - Biogenie on Behance - Google Chrome_2013-02-18_14-29-17  

3.  Grammar Booklet by Malary Lee

This booklet makes grammar fun. It features six common grammar mistakes in a light and lively layout that takes advantage of typography and white space to draw attention to key points. Grammar Ya' Doin' It Wrong on Behance - Google Chrome_2013-02-18_14-31-34Grammar Ya' Doin' It Wrong on Behance - Google Chrome_2013-02-18_14-31-25Grammar Ya' Doin' It Wrong on Behance - Google Chrome_2013-02-18_14-31-10  

4.  Typography Booklet by Brandon Sehl

This innovative booklet features five popular fonts, complete with examples and history.  Accordingly, the booklet design is typography-heavy, and incorporates designs that accentuate the feel each respective font represents. Typography Booklet on Behance - Google Chrome_2013-02-18_14-33-36Typography Booklet on Behance - Google Chrome_2013-02-18_14-33-26  

5.  CD Booklet by Oliya Vasilisa Owen

This booklet was created for a CD titled “Songs From Last Century.” Each song is represented by graphic design, with clever themes that match the song lyrics. CD BOOKLET, Songs From The Last Century on Behance - Google Chrome_2013-02-18_14-35-38CD BOOKLET, Songs From The Last Century on Behance - Google Chrome_2013-02-18_14-35-31  

6.  Self Promo Booklet by Stephen Delaney

The designer sought to showcase his portfolio in a unique booklet that features a glossy blue cover and an accompanying CD. Showreel & Handbook Design on Behance - Google Chrome_2013-02-18_14-37-24  

7.  Coco Booklet by Ruth Pearson

I love the use of the circle as a branding tool in this booklet.  The circle creates cohesion between the pages.  The design additionally employs color to separate content theme. Coco book on Behance - Google Chrome_2013-02-18_14-56-47Coco book on Behance - Google Chrome_2013-02-18_14-56-42Coco book on Behance - Google Chrome_2013-02-18_14-56-36  

8.  Seasons Booklet by Alex Downey

This beautifully designed booklet is about death, and utilizes the metaphor of a tree passing through seasons to illustrate the cycle of life. Seasons Booklet on Behance - Google Chrome_2013-02-18_14-57-29Seasons Booklet on Behance - Google Chrome_2013-02-18_14-57-23Seasons Booklet on Behance - Google Chrome_2013-02-18_14-57-17  

9.  Self Promo Booklet by Tatiana Lara

One of the most innovative booklet designs I’ve seen, this self promotional booklet incorporates die cuts and other creative mechanisms to make it interactive. gd booklet on Behance - Google Chrome_2013-02-18_15-00-03gd booklet on Behance - Google Chrome_2013-02-18_14-59-58gd booklet on Behance - Google Chrome_2013-02-18_14-59-54  

10.  Brand Manual Booklet by Mahmoud Alkhawaja

This corporate branding guide booklet features a die-cut sleeve, creative binding and a sleek layout you can emulate in your own booklet designs. Gaia Brand Manual Book on Behance - Google Chrome_2013-02-18_15-00-45Gaia Brand Manual Book on Behance - Google Chrome_2013-02-18_15-00-36Gaia Brand Manual Book on Behance - Google Chrome_2013-02-18_15-00-31

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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