10 Sizzling Barbecue Sauce Label Designs

May 22, 2013

When summer rolls around, grills are fired up. The smoky smell of charred meat can wafts throughout my neighborhood on any given summer evening, and everyone seems to have their own special method for barbecuing the perfect ribs and more. But as Sweet Baby Ray’s puts it, the sauce is the boss, and there’s no shortage of barbecue sauce varieties at the local supermarket. Here are 10 of my favorite barbecue sauce label designs, served up for your inspiration.

1.  Sweet Baby Ray’s

This simple design highlights the company’s awards and lends a down-home Southern charm to its sauce. Authenticity is paramount for a gourmet barbecue sauce, and this label design does a great job of making you feel as though the sauce came straight from Ray’s kitchen.

danainfo.ambkodhuyxikzxmq32sslsbr-original-bottle-580cs070910.jpg (580×429) - Go_2013-05-06_07-54-03-Optimized


2.  Broken Trail

Another label designed for authenticity, the goal of the designer was to ingrain its Texas roots into a striking design that stands out from the competition.

Broken Trail Lovely Package - Google Chrome_2013-05-06_07-56-45-Optimized


3.  Proper BBQ

An entire line of branded barbecue products, each with a distinctive design style that makes it feel decidedly Old West – or right off the Conestoga wagon.

Proper BBQ Lovely Package - Google Chrome_2013-05-06_07-58-14-Optimized


4.  BC Lions BBQ Sauce

This was sold as a promotional piece for the BC Lions team in 2011. I love the use of the peeled orange as a “Q” and the contrast of the team-branded orange typography against the charcoal background.

Packaging of the World Creative Package Design Archive and Gallery BC Lions BB_2013-05-06_08-00-30-Optimized


5.  Camping Sauces

This is a student-designed packaging concept for barbecue sauces geared toward campers. The idea is that different campers like different sauces, so they can be placed in smaller, camping-themed packages so multiple sauces can be enjoyed at each meal.

Packaging of the World Creative Package Design Archive and Gallery BBQ Sauces _2013-05-06_08-02-28-Optimized


6.  Pig of the Month

These labels were designed for the Pig of the Month mail-order barbecue sauce company. Each features a fun theme that matches its witty copy.

Packaging of the World Creative Package Design Archive and Gallery Pig Of The _2013-05-06_08-04-25-Optimized


7.  BBQ Fight Club

Illustrated and personified barnyard animals make these barbecue sauce label designs unique and attention getting.

BBQ Fight Club Sauce Bottle - The Dieline - - Google Chrome_2013-05-06_08-06-34-Optimized


8.  Deen Bros.

I love the logo (the pig silhouette on a flame), which makes this an instantly understood and recognizable brand. The sauce was created by Jamie and Bobby Deen, sons of TV personality Paula Deen.

Deen Bros BBQ Sauces and Spices - The Dieline - - Google Chrome_2013-05-06_08-08-40-Optimized


9.  Danny D’s

Danny D’s barbecue sauce label design is modern and fun, yet old-school and genuine. It’s the perfect meld of a composite style that’s just different enough to get noticed.

Danny D's - The Dieline - - Google Chrome_2013-05-06_08-10-52-Optimized


10.  Yellow Jacket

An ultra-modern barbecue sauce label that includes an easily branded bee character.

Yellow Jacket - The Dieline - - Google Chrome_2013-05-06_08-12-24-Optimized


What’s your favorite barbecue sauce label design? Share it in the comments!

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!