Candy-Coated Colors for Graphic Design

Brian
June 5, 2011

Graphic designers are always on the lookout for new and innovative color-coordinated themes or color palettes. One popular color theme is candy: the hues that make up our favorite delicious delights translate well in the design world. Such candy-coated themes can be employed to evoke nostalgia, children, adventure, playfulness, wonder, excitement, innocence and a slew of other emotions.

These emotions, in turn, can become the driving force for a cohesive marketing campaign – either postcard, poster, website, brochure, business card or a collaborative effort – and command customer attention while motivating action. The following lists several candy colors from popular treats and offers palette suggestions to help round out your own candy-coated designs.

Chocolate

There are as many different hues of chocolate as there are types: milk, dark, special dark, white, etc. A good hex number for milk chocolate is #782109 (hex numbers can easily be converted to RGB or CMYK with Photoshop and similar programs), depicted here with corresponding hues as suggested by Color Scheme Designer.

Reese's orange

Reese's Peanut Butter Cups packages have a special shade of orange, which, from what I can tell, is #F95602.

Bubble gum pink

Triadic color suggestions for bubble gum pink, identified here as #FF92BB.

Hershey's with Almonds – almond color

Pair milk chocolate hues with the triadic colors suggested for #5FEB92, or the color used to represent almonds on Hershey's with Almonds packaging.

Baby Ruth red

Baby Ruth red, #DF2027, is a great base for any bright design.

Milky Way green

#317B26 is as close as I could come to identifying the green on Milky Way bars. Here are the corresponding colors.

Butterfinger blue and yellow

Few candy color combinations go together with such visual strike as Butterfinger's blue and yellow.

Other candies

Not sure the hue of your favorite Life Saver? Want to break down the colors of the Skittles rainbow? It's easy – to come close, at least. You can conduct research to see if your favorite candy company has actually released the colors it uses; or, you can do what I did: simply look up an image of the candy in question, use a color dropper tool to find its hex code, then enter that code into Color Scheme Designer to find matching colors.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

I really like the color palettes for Reese's and Baby Ruth. They also happen to be two of my favorite candies!

Brian's picture
Brian January 07, 2016 03:22 am #

Thanks for your feedback, Janet! I love your link as well - makes me think of all the color combinations and palettes from our favorite childhood toys. Hungry Hungry Hippos, Twister, etc.

Anonymous's picture
January 07, 2016 03:22 am #

Excellent article!! I know when I first started designing, the entire print side of things was wild and really hard to comprehend – why would my nice, bright designs come back from the printers all dull?! I didn’t get it, b’coz it’s not talked about adequate, even at uni. So thanks for this article. The more we all talk about it, the better.

Brian's picture
Brian January 07, 2016 03:22 am #

Thanks for your insightful post, PDC. You would think that much of that material is covered in school, but the truth is designers, writers, developers, and so many more professionals are often under what they call "trial by fire." If you don't know it, figure it out, right? :)

I'm glad you liked the article, and nice website yourself. Post again soon!

Anonymous's picture
January 07, 2016 03:22 am #

cooool candy color graphic design dude!
thanks

Brian's picture
Brian January 07, 2016 03:22 am #

Thanks cricket! I'm glad you liked my post! I could have spent all day doing different color combinations for popular candy if only time and budget would have allowed. Maybe I should do something similar for NFL, ML B, NBA, collegiate, and, yes, cricket teams? :)

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