5 Killer Tourist Travel Guides

May 26, 2011

Summer is here, and that means it's time to think about packing up your suitcase or backpack and heading to the great outdoors – or at least the greatest outdoor lounges, depending on your vacation style. If you read my post on state tourism home pages, you know that each of these United States wages war yearlong to be crowned the queen of homeland travel destinations. No season's battles are as fierce as summers, however, and in addition to home pages each state deploys a travel guide to showcase the best of the best, well, the best within their borders. And just like the home pages I featured a couple of days ago, I wanted to feature some of the best state tourism visitor guide cover designs and share the reasons I picked them with you. Enjoy and debate! North Carolina North Carolina's travel guide cover is a simple photo with some well-fonted text, but it's the text together with the photo effects that made this one stand out. It says, “Catching up is more important than keeping up,” alluding that North Carolina is a place for couples and/or families to spend time together, away from the hustle and bustle of “real life.” It's a magical place where only you and your loved ones matter, as evidenced by the blurred people whizzing by the highlighted couple. Michigan Michigan's visitor's guide has everything you'd want in an advertisement: a big, stunning, attention-commanding photo and a representative sampling of everything else the state has to offer. Who wouldn't want to open this cover design up to see what else is inside? Arkansas Arkansas is a simple image and some bulleted points as previews to what is inside. So why do I love it? It's simplicity. It sums up what Arkansas is: beautiful, family, serene yet exciting, big and bold, yet comfortable. The perfect picture was chosen for this cover, and the designer had the sense to stay out of the way. Ohio This might be my home state, but that's not why I chose this visitor's guide cover design. Instead, I love the way it makes use of one of the state's features – it's the roller coaster capital of the world – to signify the big “O” for Ohio with a loopy-loop. I also like how the name “Ohio” and the loop interact; it goes through the loop. The little O-"hi”-os are neat as well. Vermont Another case of the perfect picture. Everyone has wanted to do something like this at some point in their lives. The photo shows that Vermont is also big and bold, hence the background hills. More important, this shows that Vermont has a lot more than you think it does. I mean, if I were to ponder vacationing in Vermont, I would never conjure this image. Would you? But now I think it must be a cool state. Great marketing!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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