Custom sticker design in 3 easy steps

December 22, 2009

I've espoused the virtues of custom sticker design time and again, and I'm not going to stop any time soon. Custom stickers allow you to place any message virtually anywhere in front of any audience – what better marketing vehicle could you ask for?

Despite my efforts, many small businesses are reluctant to print custom stickers. I've come to the conclusion that this is because they don't know how to use custom stickers. They're unsure of everything from the custom sticker design to its ultimate use as a marketing tool. Thus, here's my mini-guide to custom sticker design in three easy steps. 1.Location – You should first know where you'll place your stickers and what audience will see them. Then, you can create a custom sticker design that captures their imaginations and brands your company and elicits response. 2.Standout design – Look for opportunities to make your message loud and clear: A die-cut sticker, for example, or highly contrasting colors in accordance with your location's background. 3.Quality printing – Few investments are more wasted than those made on cheap stickers with no adhesive staying power. The better your stickers, the more bang for your buck. Really, that's all you need to know. Seek creative places for your stickers. One of my favorites is the story of the mouthwash company that placed stickers on the ceilings over dentists' chairs. Simple, relevant, powerful: That is sticker marketing.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!