5 Ways To Make Your Business Brochure Land More Sales

Brian
February 13, 2013

Business brochures can be some of the most diverse marketing materials, and many companies print different brochures for different purposes: specific product information, leave-behinds, sales presentations, point-of-sale displays and inquiry follow-ups.  Yet while each brochure you print might appear different on the surface, every business brochure has a single purpose at its heart: to increase sales.  Keeping this in mind when you plan your brochure design and copy will help you print a compelling brochure that is primed for profits.  Incorporate the following five tips into your brochure design, and your brochure will land more sales.

1.  Be Unique and Intriguing

A unique brochure design will command attention and motivate potential customers to pick it up for a closer look.  Interesting images, contrasting colors, die-cut brochure shapes and unique brochure folds will all lend intrigue.  In addition, you should write a headline that reveals your key benefit for your brochure cover.  This will help create desire for your product or service at first glance, and customers who look inside will be searching for a reason not to buy – and they won’t find it, because they’re already sold.

San Martino Company Profile on Behance - Google Chrome_2013-01-30_09-09-15

San Martino Brochure by Kalimera

2.  Use Design to Draw Attention to Benefits

Your most important brochure copy should stand out, and you can employ design tricks to make it pop.  Bold headlines, call-out boxes, colors, diagrams, images and other design elements will make your most important copy easy to understand.  Use design as a tool to help your readers follow the natural flow of your brochure and to direct their eyes toward benefits, special offers and a call to action.

Sahlberg on Behance - Google Chrome_2013-01-30_09-10-59

Salhberg Brochure by Alexander Hauptkorn

3.  Break Up Your Copy

Far too many brochures are printed with paragraph after paragraph of long, chunky text.  Your customers will not read it.  Challenge yourself to write everything your brochure needs to say in as few words as possible.  Then, break up paragraphs every two or three sentences.  Use headlines, bullet points and plenty of white space to make your copy easy to digest.

Endangered Species Brochure on Behance - Google Chrome_2013-01-30_09-11-58

Endangered Species Brochure by Adam Valley

4.  Add Notable Testimonials

Do your best to get testimonials from notable sources.  Notable sources include well-known people in your industry, magazine or blog reviews and ratings, and testimonials from customers who meet your target demographics, to whom other potential customers will relate.  Do not fake testimonials, as fake testimonials can be spotted from a mile away; moreover, they will cost you credibility and sales.

Study Abroad Brochure on Behance - Google Chrome_2013-01-30_09-12-45

Study Abroad Brochure by Melissa Hamming

5.  Add A Time-Limited Offer and Call To Action

Present a compelling offer in your brochure, and follow it with a powerful call to action that makes it clear what customers need to do next to receive your offer.  Your offer should be time-limited to motivate the most responses in the shortest time.

Spa Brochure, Fall 08 on Behance - Google Chrome_2013-01-30_09-14-04Spa Brochure, Fall 08 on Behance - Google Chrome_2013-01-30_09-13-58

Spa Brochure by Matt Jeffers

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

These are quite interesting designs which can easily grabs customer's attention and make him read about given information about products and services.

Anonymous's picture
January 07, 2016 03:22 am #

Thanks for your comments, Alice.Josh! I feel the same!

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