30 Powerful Charity Website Designs

January 9, 2013

Graphic design is a major influencer for charitable organizations who strive to deploy websites that achieve a challenging goal: stir human emotion, and motivate involvement in the form of activism or donations. In many ways, charity marketing on the web is very similar to business marketing on the web; however, charities are faced with the more difficult task of motivating “purchases” without a tangible product as a return benefit. Humans might be naturally good-hearted, but it’s still more difficult to sell “doing one’s part” or “making a difference” than it is to sell a PS3.  That’s why charities invest big bucks into website design, development and copy; so their online presence works to funnel visitors toward contributing to the cause. And the better the design, the better the response.  See what I mean with the following 30 powerful charity website designs, each taken from the Forbes Top 200 Charities list.

For each example, take note of how they use graphic design to:

  1. Stir emotion
  2. Educate and establish trust
  3. Collect contact information, such as email addresses, for future marketing
  4. Motivate involvement via activism or monetary contributions

1.  YMCA

the Y - Google Chrome_2012-12-19_13-59-32


2.  United Way

United Way - Google Chrome_2012-12-19_14-00-52


3.  Goodwill

Goodwill Industries International, Inc. - Google Chrome_2012-12-19_14-01-33


4.  The Salvation Army

The Salvation Army Home - Google Chrome_2012-12-19_14-02-05


5.  American Red Cross

American Red Cross Disaster Relief, CPR Certification, Donate Blood - Google C_2012-12-19_14-02-49


6.  Catholic Charities USA

Home Catholic Charities USA - Google Chrome_2012-12-19_14-03-44


7.  Easter Seals

Helping people with disabilities gain greater independence - Easter Seals - Goog_2012-12-19_14-04-28


8.  The Nature Conservancy

Nature Conservancy Protecting Nature, Preserving Life - Google Chrome_2012-12-19_14-06-04


9.  American Cancer Society

American Cancer Society Information and Resources for Cancer Breast, Colon, L_2012-12-19_14-07-27


10.  Feed The Children

Feed The Children FeedTheChildren.org - Google Chrome_2012-12-19_14-08-20


11.  Boys and Girls Clubs

Boys & Girls Clubs of America - Google Chrome_2012-12-19_14-09-18


12.  Special Olympics

Special Olympics Home Page - Google Chrome_2012-12-19_14-10-15


13.  Compassion

Sponsor a Child - Compassion International - Google Chrome_2012-12-19_14-10-51


14.  Big Brothers Big Sisters

Start Something for a child today - Big Brothers Big Sisters - Google Chrome_2012-12-19_14-11-50


15.  Children’s Miracle Network

Hospitals Helping Local Kids Children's Miracle Network Hospitals - Google Chr_2012-12-19_14-14-07


16.  Save The Children

Official Site - Save the Children - Google Chrome_2012-12-19_14-14-51


17.  Food For The Poor

Food For The Poor Helping the Poor, Charitable Giving, International Relief _2012-12-19_14-17-39


18.  Child Fund

Sponsor a Child - ChildFund International - Google Chrome_2012-12-19_14-18-18


19.  Young Life

Young Life Home - Google Chrome_2012-12-19_14-19-17


20.  Rotary International

Rotary.org - Rotary International - Google Chrome_2012-12-19_14-20-00


21.  Girls Inc.

Welcome Girls Inc. - Google Chrome_2012-12-19_14-20-40


22.  Toys for Tots

Home Page - Google Chrome_2012-12-19_14-21-37


23.  Ducks Unlimited

Wetlands, Conservation, Waterfowl, Duck Hunting - World Leader in Wetlands Conse_2012-12-19_14-22-15


24.  Wildlife Conservation Society

WCS.org - Wildlife Conservation Society - Google Chrome_2012-12-19_14-22-55


25.  Project HOPE

Project HOPE - Homepage - Google Chrome_2012-12-19_14-25-26


26.  March of Dimes

Pregnancy, Baby, Prematurity, Birth Defects  March of Dimes - Google Chrome_2012-12-19_14-26-02


27.  Habitat For Humanity

Habitat for Humanity Int'l - Google Chrome_2012-12-19_14-29-22


28.  WWF

WWF - Endangered Species Conservation World Wildlife Fund - Google Chrome_2012-12-19_14-30-04


29.  Make A Wish

Make-A-Wish Foundation National Home Page - Google Chrome_2012-12-19_14-30-45


30.  Mercy Corps.

Be the Change Mercy Corps - Google Chrome_2012-12-19_14-31-27

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

You seem to have forgotten us. www.DoubleDDiner.org

Anonymous's picture
January 07, 2016 03:22 am #

Hi Clyde, thank you for posting! You definitely operate a commendable charity. For those that don't know, DoubleDDiner lets you order "food" from a hilarious menu - the stuff you "won't eat," and then donates your payment to help fight hunger. Neat idea!

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