Top 10 Logos in Politics

January 17, 2012

Who are the world's best marketers? Major corporations? Small businesses? Nonprofit organizations? I vote politicians. Or, perhaps more accurate, campaign managers and political organizers. Think about it: These guys (and gals) are hired hands who come on board to dictate public perception in a way that gets millions out to vote their candidates into office. Political organizations spend countless funds hiring such consultants to make sure their objectives are pushed through our legislative system. The idea of a political group or politician as a brand isn't new by any means; however, I do feel as though business sentiments of image in terms of graphic design has only recently been recognized as being important to a candidate's or group's success. I think you can agree, at least, that many political logos have undergone makeovers in the past few years; and logos are more in use in the political arena now than ever before. It's telling: Logos are important to political success. How much they sway public perception, I cannot say; but I do know that they're given their due consideration when it comes to promoting a public image that gets votes. With so much contemporary political unrest, I thought it would be fun to list the top 10 logos in politics. Please note: these logos in no way, shape, or form represent the beliefs and views of myself or PsPrint, other than I think they're fun to look at. Enjoy! Obama '08 Arguably the best political logo ever, save for our last entry. Ron Paul Revolution I'm not sure if this is an officially sanctioned Ron Paul logo, but it definitely has impact. Libertarian Party This reminds me of a logo for a professional hockey team. That's not a bad thing. ACLU Well-known and poignant, Lady Liberty serves as a reminder of everyone's freedom. NORML Like, pass the bill to legalize marijuana, dude. Over the top? Maybe, but you can't deny that this is one of the most recognizable logos today. National Urban League The simplest logo on here, yet perhaps the most visually powerful. Republican Party Makeover has done wonders for the Republican image. Candidates have not. Democratic Party The Democrats' logo makeover was better than the Republicans', but it doesn't change the fact that it's a jackass. Green Party I just like to look at this logo. What can I say? Rent Is Too Damn High Party I couldn't resist placing the logo of the party of Jimmy McMillan on here. Why is it so great? Not the design (you probably guessed that). I put it on here because it represents one man's ability to get attention for his cause, a story of true American spirit. Read more at

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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January 07, 2016 03:22 am #

Amazing creativity in these logos. They can be greatly used in business cards, or flyers. Great eye catching designs.

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Brian January 07, 2016 03:22 am #

Spot on, premium silk business cards, but not only for business cards and flyers. They can (and have) been used in nearly every marketing medium there is: posters, websites, postcards, newsletters, and more.

Anonymous's picture
January 07, 2016 03:22 am #

[...] helped him beat Richard Nixon in 1960, and why today’s candidates have opted for iconic campaign logos versus simple [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.