Top 10 NHL Logos

July 18, 2010

The dog days of summer are approaching, and despite the heat the cool clink of the rink is just around the corner for hockey fans. In the spirit of our recent popular posts on other sports league logos, I present to you my top 10 NHL logos. My basis for choosing the best hockey logos stems from pure visual impact alone; I'm not an ardent hockey fan so my list is completely unbiased, objective and 100 percent debatable. 10. Phoenix Coyotes Imagine yourself, alone in the desert, the sun setting and an ominous chill settling in. A coyote howls ... you're afraid, very afraid. That's the idea behind the Phoenix Coyotes' logo, which is a slightly haunting image of a coyote in mid-howl. 9. San Jose Sharks Arguably the most menacing logo in the NHL, the Sharks' logo depicts, well, a glowering shark devouring a hockey stick. I like the trend toward “killer” logos. 8. Minnesota Wild An image within an image, the Wild logo depicts a wilderness setting within the outline of a wild animal's head, with the wilderness elements making up the beast's mouth (a river), eye (a star), ear (the sun) and texture (tree line). This is the most creative logo in all of hockey, in my opinion. 7. Boston Bruins It's no secret that I love letter-based logos, and my sentiment is no different for the Bruins' “B.” I love the old-style lettering that suggests tradition and a storied history. 6. St. Louis Blues A winged musical note represents the St. Louis Blues, an original logo that hints at the city's history and culture. I like it for its simple yet meaningful design. 5. Anaheim Ducks The Ducks have come a long way since they were first represented by a duck in a goalie mask. Now, they're logo is a “D” shaped like a bird in flight; it is swift, simple, meaningful – and cool. 4. Detroit Red Wings The Red Wings have a memorable history and are of the most popular (and villainized) outfits in hockey. Their logo – a wheel sprouting wings – is one of the best-recognized in sports and merits high placement on my list. 3. Philadelphia Flyers A “P” with streaks that represent speed and flight sets the Flyers' logo apart from the competition with me for, aain, its simple letter-based design. 2. Carolina Hurricanes Two “C's,” one inverted, swirl around one another to create a hurricane graphic out of the Carolina's first letter. I find the design striking in that it so effectively blends letters with graphics for a stunning visual appeal. 1. New Jersey Devils The best logo in the NHL, the Devils' logo is exceedingly simple and meaningful with the letters “NJ” extending into devil horns and a tail. Easily recognized, relevant and oh-so-cool.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Sonia's picture
Sonia January 07, 2016 03:21 am #

Glad to see the Sharks on this list, Brian!

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Brian January 07, 2016 03:21 am #

I couldn't pass up the Sharks logo Sonia - it is arguably the most recognizable logo in the league. That's brand power! Plus, I love the menacing visage of the shark - seriously cool.

Anonymous's picture
January 07, 2016 03:21 am #

The Ducks logo is not a wing, it is a ducks foot. The Wild Logo is the best!

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Brian January 07, 2016 03:21 am #

Nate - thank you for your response! I think the Ducks' logo could represent four different things: a foot, a wing, a duck in flight, and the letter 'D'. Since most of us read from left to right, if it represents a foot it appears that the Ducks are going backwards. Of course, the same could be said for the Redwings, the Blues and the Wild. A cursory search yielded no results - I was hoping to find a design explanation. However, my guess is that true Ducks fans know far more about the logo than I can glean at a glance.

I didn't see the foot before, but I see it now!

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