How To Go Green With Your Graphic Design Business

May 14, 2009

Green graphic design can help you make... well, a lot of green.

There are two types of green businesses in this world: those that promote green products and those that actually practice green strategies. As a graphic designer, you can be both. The decision to go green is a quite simple one, really — not only can you help save the environment, you can save money and earn more business from eco-friendly clients. By now you've certainly heard that you can save money and energy by switching to fluorescent or LED light bulbs. This is an excellent first step for graphic designers who, by virtue of crafting a visual art, need plenty of light. In fact, going green with all of your electronics is a good idea. There are energy-efficient in-office refrigerators to new computers that pack all the power designers need but use a fraction of the energy (think Macbook). Energy Star is a good starting point. Green office supplies such as cleaning solutions and paper present perfect eco-friendly opportunities. Green office supply retailers such as The Green Office aren't hard to find. Don't forget to recycle! Do you handle printing for your clients? Print with soy inks on recycled paper and order electronic proofs. Want to clean your office air? Get office plants that remove more than just carbon dioxide. Chinese evergreen, bamboo, snake plant and spider plant remove harmful pollutants such as formaldehyde and benzene. Take a look at Clean Air Gardening for more details. If you're truly serious about going green with your graphic design business, Re-Nourish offers excellent resources such as a Sustainability Toolkit, which lists eco-friendly products geared toward graphic designers and includes a directory of green design firms. Contact the site's administrators to see if you can get listed and if you can include highlights from recent green projects you've undertaken for clients. What a wonderful marketing tool! What green graphic design resources do you use? Let's list them all!

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:21 am #

[...] the other is just a pizza shop. Which one do you think I choose to order from? Doing something to green your business, will attract like-minded, environmentally conscious consumers. It doesn’t have to be a [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] business in a positive light. On your website, mention your eco-conscious efforts. Perhaps you’ve swapped out light bulbs or chosen an environmentally friendly printer. Let your customers know they can be comfortable [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] Take a look at your work practices and see if there is a way to green your business. Are you using environmentally friendly fluorescent or LED light bulbs? Are your office plants [...]

Anonymous's picture
January 07, 2016 03:21 am #

[…] color green symbolizes the environment, as well. Perhaps you’ve swapped out light bulbs or chosen an environmentally friendly printer. Let your customers know they can be comfortable […]

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.