10 Super Smart Museum Logos

September 16, 2012

Museums are run by some of the world’s smartest people, right?  Then why is it that so many museum logos are, for lack of a better word, stupid?  Case in point:  the Louvre, which is the world’s most-visited museum, has a logo that looks like this: Louvre Museum Official Website - Google Chrome_2012-09-13_11-55-23 It appears to be basic typeface with a cloudy or smoky background.  Wholly uninspiring and disappointing, especially coming from a museum that contains some of the world’s grandest works of art.  The museum should launch a design contest to choose its next logo; I guarantee they would get entries worthy of representing the Louvre brand. If museums are curated and promoted by super smart people, they should have super smart logos – just like the following 10 examples I’ve culled from the web.

1.  The Boston Museum

This project to build a history museum and marketplace in Boston has a contemporary logo with a distinctive and memorable design element. Boston Museum - Home Page - Google Chrome_2012-09-13_12-02-24  

2.  The Toy Museum of New York

The Toy Museum’s logo is fun and energetic.  In short, it looks like a toy. Google Image Result for httpmadamuseo.files.wordpress.com201009toy_museum__2012-09-13_12-30-20  

3.  Florida Museum of Natural History

An attention-getting alligator is featured on the Florida Museum of Natural History’s logo.  Think it gets kids excited?  You betcha. floridamuseum.jpg (351×369) - Google Chrome_2012-09-13_12-32-36  

4.  Oakland Museum of California

The Oakland Museum of California logo draws attention to its abbreviated name:  OMCA. Google Image Result for httpwww.thecitrusreport.comwp-contentuploads20100_2012-09-13_12-36-27  

5.  Portland Art Museum

The word “art” is created by filling in letters in the word “Portland.” Google Image Result for httpwww.pdxcityclub.orgsystemfilesnodeimagesPortl_2012-09-13_12-40-07  

6.  The Textile Museum

“T” and “M” interwoven in a pattern that matches the museum theme. Google Image Result for httpsplicedesigngroup.com_imagesidentityTextileMus_2012-09-13_12-42-20  

7.  American Jazz Museum

A silhouette of a jazz player and a grungy attitude make this logo stand out and true to the museum’s image. Google Image Result for httpwww.guidestar.orgViewEdoc.aspx%3FeDocId%3D105625_2012-09-13_12-48-16  

8.  The Fusilier Museum

Relatively lame text looks cool when it basks in the impact of the exclamation point, which resembles the hats worn by fusiliers. Google Image Result for httpwww.buryfocus.co.ukuploadsf8newsimg2009127_1_2012-09-13_12-56-26  

9.  Mechanical Art and Design Museum

Art, design, and mechanical instruments are used to to create the museum’s acronym, MAD. mad_logo_450.jpg (450×271) - Google Chrome_2012-09-13_13-02-48  

10.  The Studebaker National Museum

The iconic brand’s logo is also the centerpiece for its museum logo. Studebaker Ball logo.jpg (1017×480) - Google Chrome_2012-09-13_13-09-01

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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