5 Dirt Cheap Print Marketing Strategies That Work Wonders for Small Businesses

July 11, 2012

Many small businesses have trouble justifying new marketing investments, and it’s a difficult predicament for those struggling to stay in the black.  On one hand, spending money without a guaranteed return seems prohibitive; on the other hand, you have to spend money to make money.  If potential customers do not know you exist or aren’t aware of your current special offer, you can’t make sales.  Fortunately, there are some very affordable print marketing strategies you can employ that lead to high return on investment and profits.  The following five print marketing strategies are proven to work, and require little investment to enjoy their benefits.

1. Vinyl Banners

For affordable marketing that commands customer attention, it’s tough to beat vinyl banners.  Promote special time-limited offers on your banners, and place them in prominent high-traffic areas as well as demographic-specific events and locations.  You can print five 5-foot by 3-foot vinyl banners for less than $80 apiece. Custom vinyl banner printing services - large-format banner printing! - Google C_2012-07-09_11-26-35

2. Door Hangers

All the advantages of postcards without the mailing cost.  Recruit a crew to help you distribute your door hangers to save time and money, and reward them with a pizza or cocktail party afterwards.  Your investment will be far less than if you had paid postage, since you can print 1,000 door hangers for around $100. Save 10% on door hanger printing & free door hanger templates - Google Chrome_2012-07-09_11-32-04  

3. Posters

Posters can be placed in both high-traffic areas for umbrella distribution and in highly targeted locations to help you reach a specific customer base.  Indoors or out, these versatile marketing tools come at bargain prices:  You can print 100 posters for about $75, for example. 60% off custom poster printing and large-format printing at PsPrint! - Google Ch_2012-07-09_11-34-26  

4. Flyers

Even more versatile than posters, flyers can go everywhere posters go but can also be distributed on bulletin boards, counters, and in unexpected and memorable areas such as public restrooms. Premium Flyer Printing PsPrint - Google Chrome_2012-07-09_11-37-26  

5. Calendars

At first glance, calendars might not seem to be dirt cheap marketing tools.  However, when you consider that people use calendars every day, your investment to reach each potential customer per day is exceptionally low.  You can print 100 calendars for around $1,000.  That comes to less than three cents per person per day – far less than the price of a postage stamp alone. Custom calendar printing Online calendar printing services. - Google Chrome_2012-07-09_11-39-52 About the Author:

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. His previous roles included managing editor for a hometown newspaper and club bartender for a group of quasi-alcoholics. When he’s not writing, he’s usually counting lost follicles and wondering what he ever did with his time before his two children were born.
Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

Nice information, good stuff with good ideas and concepts, lots of great information and inspiration, both of which we all need; thanks for this.

Anonymous's picture
January 07, 2016 03:22 am #

Thanks for your comment! Which of these have you tried, and what were your results?

Anonymous's picture
January 07, 2016 03:22 am #

WOW! Great info, thanks to Mr "Brian Morries" who share with us their ideas & concepts which is really impressive for us..

Anonymous's picture
January 07, 2016 03:22 am #

Thanks for reading! I'm glad you liked my post. Let me know if you use any of those cheap marketing ideas, and what your results were.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.