The current economic climate has made many small businesses hesitant to invest in fresh marketing campaigns, but the fact of the matter is that now is the prime time to push your brand, products and services. Why? Because your competitors probably aren't, so you have the opportunity to steal the spotlight, demonstrate that your business is still thriving despite the economy, and lay a foundation for a bright and profitable future. Launching new marketing campaigns during global economic turmoil doesn't mean you have to break the bank. With some creative distribution you can get major bang for your marketing bucks. Below I've listed three cheap yet winning small business marketing campaigns; each can be pulled off for right around $500. Put together a great offer, a solid design, smart copy and intelligent distribution, and you can turn $500 to $1,000 or more with these campaigns! 1. Postcard direct-mail marketing campaign Postcards are the cheapest direct mail you can send, and they remain one of the most effective ways to market your small business. They level the playing field between you and the “big boys.” A friend of mine who works for a large regional printing company recently told me that the most effective campaigns they field today are postcard-to-website campaigns. Get started by creating a mailing list comprised of likely customers. Then make your offer relevant to your target customer base and package it in a well-written, well-designed, premium-printed postcard. Send it to the first 1,000 customers on your mailing list and wait for your return. Take your results (and hopefully profits) and invest time to tweak your campaign for even greater future success. Campaign investment: $500 to $600 2. Banner marketing campaign Vinyl banners with intelligent distribution can be powerful tools on the cheap. Again, you'll need a great offer and design, and you'll also need intelligent distribution. Place 10 vinyl banners in high-traffic areas, areas your target audience frequents, in front of your home, store and friends' locations, and – if you've got the ambition – across the street from your competitors' store fronts. Campaign investment: approximately $500 Door hanger marketing campaign Door hangers are like postcards without the postage. Create your offer, define your target audience and hit the pavement to distribute them. Get help from friends, family members, employees and others willing to volunteer their time to help your get your door hangers out, and blanket the town in a single afternoon. Campaign investment: approximately $250 for 2,500 door hangers; approximately $450 for 5,000 door hangers; an afternoon walking
3 Cheap Yet Winning Small Business Marketing Campaigns
July 7, 2011
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January 07, 2016 03:22 am
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.