If you were ever subjected to a semester or two of Philosophy you're probably at least somewhat familiar with Confucianism, the philosophical teachings of Confucius. In the more than 2,000 years since the Chinese philosopher began recruiting disciples, his teachings have had major influence on globally-influencing decisions and spawned tens of thousands of one-liners (as any former reader of MAD Magazine is undoubtedly aware). Attribution is difficult, as is the way with all ancient texts, and it can't be said for certain that every writing attributed to Confucius was actually his. Regardless, most are generally accepted as aligning with his philosophy, so I thought it would be fun to share a few Confucius quotes that reflect how he would have handled design and marketing today. Confucius say: “Choose a job you love, and you will never have to work a day in your life.” I would say most graphic designers and marketers I know are, indeed, passionate about their work. “Better a diamond with a flaw than a pebble without.” Just go to press already! “Everything has beauty, but not everyone sees it.” The importance of defining your target customer base. “Faced with what is right, to leave it undone shows a lack of courage.” The virtues of good customer service. “Life is really simple, but we insist on making it complicated.” Relax, the work will get done. The campaign will be a success. “Our greatest glory is not in never failing, but in rising every time we fail.” If at first you don't succeed, try, try again! Or, perseverance pays. “Study the past, if you would divine the future.” Learn from your mistakes and imitate your successes. “The superior man understands what is right, the inferior man understands what will sell.” Good marketing is honest marketing. Template of Conucius image used via Creative Commons license, Flickr user vincentraal
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.