Easy 3-Step Guide to Easter Sales

March 29, 2012

The Easter holiday season is an excellent opportunity to boost sales for any business. Warmer weather invites customers to embark on shopping trips and inspires spring projects. In addition, tax returns are coming in, lending extra cash for those special purchases customers have had on their minds all winter. Finally, Easter brings good moods and excitement – all of these combined makes the Easter season prime for sales. But just because customers are ready to buy doesn't mean you're ready to sell. You have to employ an effective marketing strategy in order to land the big sales that will fill your own basket with Easter goodies. Fortunately, crafting a profitable marketing strategy isn't rocket science. All you have to do is follow this easy three-step guide to Easter sales. Step 1: Define Your Goals The first step to a successful Easter marketing campaign is to identify exactly what the measure of your campaign's success will be. Establish a goal by determining what volume of sales, total net profit or number of leads would qualify as a healthy return on investment. It's easy to say you want to make more money or grow your business, but these are too broad to be effective goals. When you specify a measurable goal for a specific campaign, you can develop all of your marketing materials to a singular end that allows you to achieve that goal. Step 2: Print Marketing Materials Decide how you're going to get the word out about your Easter promotion. You could choose any combination of postcards, catalogs, posters, brochures, flyers, banners, sales letters and other print marketing materials. Create desire by listing benefits and motivate immediate sales with a powerful offer and call to action. Envelope your marketing materials in an attention-getting, branded design. If you're going to be mailing your print marketing materials, invest in a good mailing list. Print your Easter marketing materials on premium paper stocks using eco-friendly and vibrant soy inks on state-of-the-art printing presses. Choose a reliable online printing company to save time, money, and hassle and increase your Easter return on investment. Step 3: Distribute Your Campaign With marketing materials in-hand, all that's left is distribution. Mailers go to your mailing list via the U.S. Postal Service. Everything else should be strategically placed in high-traffic areas and those areas your target customer base is known to frequent. Repetition is critical to success, so the more customers that see your Easter marketing materials – in different formats – the more sales you will land this Easter.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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