Don't you love it when a marketing piece is finished? That beautiful glossy postcard, poster, flyer or catalog is exactly what you need to boost sales and land a huge return on investment from your current campaign.
Sometimes the path to that perfect finished printed piece is swift and easy. You know what the client wants, you nail it on the first draft, send it in for printing and a few days later – voila! But as anyone who has spent a significant amount of time in the marketing field knows, not all projects go off without a hitch.
I thought it would be fun to list a few of those examples here.
We've all had that client who changes his mind after specifically requesting a design be done a certain way – often to our protests. It's always fun to start over.
Image use Creative Commons via Flickr copyright Stuart Frisby
It's never appetizing to know that you've just told the world that the local seafood restaurant has fresh crap for $10 a pound.
Image use Creative Commons via Flickr copyright Trinity
Incredulity gives way to anger as your not-so-favorite client changes his mind, again. Keep it in check, friend, keep it in check. Please don't kick the cat.
Image use Creative Commons via Flickr copyright chexed
Stumped for a good idea for that new creative? You don't want to disappoint the big client. Time to start, um, “brainstorming.”
Image use Creative Commons via Flickr copyright krysta_karenina
It's OK to cry. After all, you've invested too much time to cut 'em loose, but your other clients are getting impatient. Refer to designer's block for a remedy.
Image use Creative Commons via Flickr copyright Kevin N. Murphy