5 Funny Photos of the Marketing Process

March 20, 2012

Don't you love it when a marketing piece is finished? That beautiful glossy postcard, poster, flyer or catalog is exactly what you need to boost sales and land a huge return on investment from your current campaign.

Sometimes the path to that perfect finished printed piece is swift and easy. You know what the client wants, you nail it on the first draft, send it in for printing and a few days later – voila! But as anyone who has spent a significant amount of time in the marketing field knows, not all projects go off without a hitch.

I thought it would be fun to list a few of those examples here.

Client changes mind

We've all had that client who changes his mind after specifically requesting a design be done a certain way – often to our protests. It's always fun to start over.

Image use Creative Commons via Flickr copyright Stuart Frisby

Typo ... after printing

It's never appetizing to know that you've just told the world that the local seafood restaurant has fresh crap for $10 a pound.

Image use Creative Commons via Flickr copyright Trinity

Client changes mind ... again

Incredulity gives way to anger as your not-so-favorite client changes his mind, again. Keep it in check, friend, keep it in check. Please don't kick the cat.

Image use Creative Commons via Flickr copyright chexed

Designer's block

Stumped for a good idea for that new creative? You don't want to disappoint the big client. Time to start, um, “brainstorming.”

Image use Creative Commons via Flickr copyright krysta_karenina

Client changes mind ... yet again

It's OK to cry. After all, you've invested too much time to cut 'em loose, but your other clients are getting impatient. Refer to designer's block for a remedy.

Image use Creative Commons via Flickr copyright Kevin N. Murphy

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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