Opportunity Ripe for Graphic Designers: Online Greeting Card Sales

August 27, 2012

A press release I found on Digital Journal reveals the results of an IBISWorld industry market report for online greeting card sales in the United States.  And the results, my friend, mean that rapidly growing online greeting card sales presents an excellent income opportunity for graphic designers. The report states that the industry has grown more than 19 percent over the past five years, with a 17.5 percent increase this year alone, despite diminishing advertising spends for online greeting card retailers.  Last year Americans spent more than $3.5 billion on online greeting cards, which gives you 3.5 billion reasons to consider designing greeting cards for online sales. Now more than ever, graphic designers can take advantage of greeting card design as an income opportunity.  Whereas greeting cards have been traditionally purchased in department stores and specialty Hallmark shops, the online environment allows graphic designers to reach customers without having to go through, or share profits with, the big boys. Though large greeting card retailers dominate the online market, there is plenty of room for independent graphic designers to make plenty of cash with online greeting cards.  You don’t have to sell through an existing retailer; you can create your own greeting card brand inspired by your own unique style and attitude.  Doing so will create a singular demand only you can fulfill.  One excellent example:  Roger That!, which prints “laboriously handmade greeting cards for smart people.”  A quick Google search for unique greeting cards will yield dozens of similar results. The best part is you don’t have to handle the printing and shipping, if you don’t want.  Site such as Zazzle can take your greeting card design and handle everything else.  Or, maximize your profits by printing your own greeting cards with an experienced online printing company such as PsPrint.  And when you add on services such as custom notes and “free” mailing, you can turn your greeting card design business into a profit-pounding machine. There’s no question that graphic designers make more money when they establish a niche and brand.  Boutique, specialty greeting card shops allow creative liberties not possible in the big-name retail stores.  A surge of online greeting card sales – with no predictable end in sight – makes online greeting card design an opportunity to generate income on your own terms.  

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.