5 Fantastic Leap Year Marketing Ideas

Brian
February 16, 2012

The year 2012 is a Leap Year, an oddity that adds one day to our shortest month to make it ... still our shortest month. Leap Day, of course, is necessary to ensure our calendar system stays in tune with the Earth's astronomical position; if we didn't add it, over time our traditional dates would not align with the seasons they're currently associated with – that is to say, we'd be celebrating Independence Day in snowsuits.

When I was a kid, we loved Leap Day. It was a hot topic of discussion in school, and though the thrill has subsided somewhat in my adult years, I still think it's fun to say. Marketers love Leap Year, too, because we love any special event that lends opportunity to cash in. To that end, I offer five fantastic Leap Year marketing ideas.

Leap in for sales

Have a special Leap Day sales event in which you offer steep discounts for that day only. Make sure customers know that “time is running out” when you print your posters, flyers, banners and other marketing materials to promote your special Leap Day sales event.

Leap for savings

Another play on this concept is to actually have customers physically leap to determine their discount. Print a series of stickers with lines and discount amounts – the farther the leap, the greater the discount. Send press releases printed on official letterhead to get media to help you promote your event – if you're lucky, you'll get newspaper cameras and television cameras rolling during your event – especially if you make the largest leap a major discount for a big ticket item.

Leap from shop to shop

Partner with two or three other, non-competing businesses who share your customer base and offer a special promotion in which customers receive a discount or freebie if they shop at all of your businesses on Leap Day.

Leap Day contest

Have an essay or video contest in which customers submit their ideas for how they can change the world or make it better with the extra 24 hours afforded by Leap Day. Make it somehow relevant to your business, and present the winner with an award. This is another great idea for generating free PR.

Leap Day greeting cards

Unexpected greeting cards are always appreciated, and because they catch customers by surprise they're more memorable. Send your best customers Leap Day greeting cards with an invitation to enjoy a special sale.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[...] Send your best customers Leap Day greeting card with an invitation for a special sale to enjoy.Source /* Share [...]

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!