The other day I came across a cool new company that promotes technology anyone can use to market their business by harnessing the combined powers of print and video. It’s called Vpak Media, and it allows you to place a video on your print marketing materials. Sweet, right? I emailed Robert Likoff, CEO and Founder of Vpak Media, and he promptly called with the answers to my questions. His company produces custom video-in-print marketing materials for a wide variety of clients and industries, and can place video on almost anything: business cards, brochures (their most popular product), booklets and even cocktail shakers. Videos can be interactive and include speakers and button controls, and are available in several sizes ranging from 1.7-inches to 10.1 inches. Videos can intuitively play depending on the page customers are on or the buttons they press, and can be arranged in several segments or chapters. Clients can even load custom videos in a pre-designed brochure to present to different target customer groups. Likoff has plans to add touch screen capability in the future. For marketers, Vpak presents a new and engaging way to promote products and services. For graphic designers, Vpak presents a new product you can sell to your own clients. They’ll need someone to design them and create videos for them, after all.
Do not mistake my post for a sales pitch for Vpak. While I believe that video embedded in print marketing is a tremendous idea, I also believe you as a marketer or business owner must exercise due diligence to determine whether such technology is a good fit for you. Will video on a brochure (or other print marketing tool) yield a greater return on investment for your business? That’s up to you to figure out. Likoff shared that many of his customers start out with pilots of between 1,000 and 5,000 Vpaks, then order 20,000 to 100,000 units or more after they measure the results. I’m all for any technology that can help you market your product and service more efficiently and yield greater revenue, and Vpak seems to a truly innovative marketing tool that is definitely worth exploring for your business.