3 Things Every Freelancer Must Print

May 8, 2012

As a freelancer, you know you have to market your services to make money. But if you're on a limited (or frugal) budget, what are the most essential marketing materials to print? The answer is below, with your must-have print marketing materials listed in order of importance. 1. Business cards

Business cards are cheap and portable, yet they can look stunning while conveying a lot of information. Hand business cards out to everyone you meet. Don't simply offer contact information; tell customers why they should do business with you. Be creative with your business card, and you will be remembered. More importantly, leave potential clients with a good impression when you hand them your business card. The combination makes for an outstanding presentation that will lead to sales. 2. Brochures

Brochures offer detailed descriptions of your service offerings packaged in a compelling design that motivates response, especially when an incentive is included. Brochures are far more versatile than the standard-issue tri-folds that are so prevalent. Unique folds, sizes, and creative designs can make your business seem both exciting and credible to customers. 3. Postcards

Direct mail remains one of the most powerful marketing mediums. You should print postcards and send them to a highly targeted mailing list comprised of potential customers. If you're on a limited budget, you don't have to send out a million-dollar postcard campaign. In fact, you can print and mail as few as 50 postcards to test the waters. Remember that all marketing is an investment in an expected return; so the more you send the more you will profit. That being said, it's best to test the market with small campaigns until you figure out what works before you go all in on a large direct-mail marketing campaign. Being able to predict your return with accuracy will keep you in business for a very long time. About the Author:

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. His previous roles included managing editor for a hometown newspaper and club bartender for a group of quasi-alcoholics. When he’s not writing, he’s usually counting lost follicles and wondering what he ever did with his time before his two children were born.
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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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January 07, 2016 03:22 am #

[...] to sell us.  Some stuff we need, so here’s my roundup of five must-have products for the freelance designer.  I love this [...]

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.