What Paper Stock Should You Print Business Cards On?

Brian
June 7, 2012
biz-cards

Not sure what paper stock to print on for your business cards?  It all depends on what impression you want to leave on customers and your overall brand image.

First, let’s assume you want to print professional-looking business cards.  You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have.  You do want to yield a return on your investment, after all.  Next, consider the following questions:

Is your company new, fresh, exciting, or innovative?  A glossy 14-point or 16-point paper stock might be the best choice.

Is your company bold, cutting edge, or authoritative?  Go with a thick and robust 16-point gloss paper stock.  Add a UV coating for an extra-thick, extra-glossy sheen.

Is your company traditional, new age, or artsy?  Try a 13-point matte paper stock, which adds richness and depth to your colors and design.

Does your company promote a green agenda?  Then go green with a 13-point matte paper stock, which is made from 50 percent recycled paper.

Do you often set appointments or jot down additional information for customers on the fly?  A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.

Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.

About the Author:

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. His previous roles included managing editor for a hometown newspaper and club bartender for a group of quasi-alcoholics. When he’s not writing, he’s usually counting lost follicles and wondering what he ever did with his time before his two children were born.
Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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January 07, 2016 03:22 am #

[...] terms of follow-up marketing.  The following lists several ways in which you can print web savvy business cards that serve not only as Rolodex files, but interactive face-to-face networking tools that encourage [...]

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